Latest stories
AI skills give marketers an edge, but data and cross-team communication lags, Dotdigital reveals
Rohan Lock: 'The key to future success will depend on stronger internal partnerships, greater skill development, and a renewed focus on aligning technology with people and creativity.'
by Alisha Buaya – Jul 28, 2025
BIG W appoints Ryan Gracie as Chief Customer & Revenue Officer
Ryan Gracie: 'This is an immense privilege, and I'm eager to contribute to a brand that is so deeply woven into the fabric of Australian family life.'
by Alisha Buaya – Jul 25, 2025
Todd Sampson to round out lineup at ADMA Global Forum 2025
Andrea Martens: 'This year’s agenda is a bold mix of strategy, innovation, and creative prowess, spanning everything from B2B transformation to customer trust, regulatory reform, and AI.'
by Alisha Buaya – Jul 24, 2025
Why Mutinex CEO is open sourcing its MMM Framework
Henry Innis: 'I believe by setting a standard and working with vendors and with our competitors in a way that allows us to collaborate, we will change the industry.'
by Alisha Buaya – Jul 23, 2025
ADMA appoints industry leaders to new Advisory Committee
David Morgan: 'Each member brings not only stature in their field, but also specialised capability across the whole marketing spectrum.'
by Alisha Buaya – Jul 22, 2025
Why marketers are turning back to email and how Mailchimp is making it smarter
'Email means a lot to people. That's something we think about a lot at Mailchimp.'
by Alisha Buaya – Jul 21, 2025
Insurance marketing in 2025: Taboola reveals five trends cutting through the noise and building trust
The findings from the AdTech platform offers insights into how brands can stay competitive and meet customers where they are.
by Alisha Buaya – Jul 21, 2025
I have seen the future of media monitoring and it is Truescope
Australian media monitoring firm Truescope has the lead on competitors with innovative platform with AI at its core.
by Dan Barrett – Jul 21, 2025
Australia's high-profile marketing leaders to speak at CMO ANZ Summit
You need to be quick to attend. The two-day event takes place on the Gold Coast on 28 and 29 July.
by Mediaweek Admin – Jul 18, 2025
Webjet Group taps Taras Lee to drive growth across rental brands in New Zealand
Katrina Barry: 'He brings a wealth of international e-commerce experience, sharp commercial instincts, and a deep understanding of digital customer behaviour.'
by Alisha Buaya – Jul 17, 2025
Lousie Rathbone joins Football Australia to lead marketing strategy for AFC Women's Asian Cup 2026
'It’s a privilege to contribute to a tournament of this scale and significance.'
by Alisha Buaya – Jul 17, 2025
Platypus Shoes teams up with Live Nation to launch music-focused loyalty program
Kristy Rosser: 'Our global loyalty studies indicate that over 90% of Australians are part of a loyalty program, with 3 in 4 switching for live music perks alone.'
by Alisha Buaya – Jul 17, 2025
Email marketing CRM Klaviyo empowers customers with new AI shopping agents
The consumer brand CRM Klaviyo has unveiled a public beta today for its new product delivering its clients conversational AI sales agents.
by Dan Barrett – Jul 16, 2025
ADMA bolsters AI strategy with new appointment and key survey insights
Andrea Martens: '(Dr Kelly) brings an incredible wealth of experience and a unique combination of industry insight with deep expertise in AI ethics, governance, and human behaviour.'
by Alisha Buaya – Jul 15, 2025
Shoppers want discounts for data – but expect transparency in return
Martin Filz: 'Marketers need to stay on top of these audience behaviours and motivations to think more holistically about what value looks like and where their audiences are making those judgments.'
by Alisha Buaya – Jul 15, 2025
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