The Association for Data-Driven Marketing and Advertising (ADMA) has confirmed marketing veteran and television presenter Todd Sampson as the closing keynote speaker for the ADMA Global Forum 2025, to be held on 9 September at Sydney’s Sofitel Wentworth.
Sampson will deliver a live, in-person session titled Brain Power, exploring how marketers can use storytelling, emotion and tension to build attention and belief in an increasingly data-led environment.
Also joining the speaker lineup is MECCA Chief Marketing Officer Kate Blythe, who will present on how the brand is using data and empathy to strengthen customer connections and drive loyalty.
The Forum will feature panels with senior marketing leaders from NAB, PepsiCo and Optus, focused on how marketers are navigating capability challenges to build high-performing, future-ready teams.
Confirmed panelists include:
• Emma Jensen, Vice President, Small Business at Optus, who will discuss building adaptable marketing teams amid industry change.
• Susan Press, Marketing Director at PepsiCo, on addressing critical skills gaps in FMCG.
• Natalie Lockwood, CMO at NAB, on how marketing can build trust in highly regulated sectors.
Other confirmed speakers include marketing commentator Tom Goodwin and leadership strategist Holly Ransom. Additional speakers and insights, including early findings from ADMA’s new AI research, will be announced in the coming months.
Andrea Martens, CEO of ADMA, said: “We’re thrilled to bring an incredible lineup of powerhouse marketing leaders to the stage once again. There’s a reason ADMA Global Forum has become the must-attend event for ambitious marketers – we’re challenging assumptions, bridging disciplines, and equipping marketers to navigate change and deliver with confidence.
“This year’s agenda is a bold mix of strategy, innovation, and creative prowess, spanning everything from B2B transformation to customer trust, regulatory reform, and AI. Our speakers aren’t just talking about the future; they’re building it. Whether you’re wrestling with regulation, closing capability gaps, pushing for sharper CX, or enhancing your team’s potential through AI, you’ll walk away with the clarity and capability to lead with confidence, armed with insights you can act on immediately.”
Virtual attendees will have the option to stream selected sessions across the day, with student passes also available as part of ADMA’s industry capability push.
Top image: Todd Sampson and Kate Blythe