The Association for Data-Driven Marketing and Advertising (ADMA) has established a new Advisory Committee to support its strategic direction and focus on industry development, responsible marketing practices, and data-driven transformation.
The Committee includes senior marketing and business leaders from Optus, NAB, Woolworths, MECCA, Zip Co, and Deloitte. It will play a key role in guiding ADMA’s efforts to build industry capability and shape policy across marketing and data.
The announcement follows the earlier appointments of David Morgan as Chair, Steve Brennen as Deputy Chair, and Tom Goodwin—ADMA’s first international Advisory Committee member.
Chair of the Advisory Committee, David Morgan, said: “We’ve assembled a group of forward-thinking industry pioneers that are experienced, diverse, and deeply connected to where the industry is heading, both locally and globally. Each member brings not only stature in their field, but also specialised capability across the whole marketing spectrum.
“Their insights will sharpen our thinking, challenge assumptions, and help ADMA as we empower marketers to navigate complexity, embrace opportunity, and lead responsibly.”
Committee members bring experience across global strategy, digital transformation, omni-channel marketing, privacy, data ethics, and behavioural research. Their input will help ADMA align its initiatives with emerging industry challenges and opportunities.
The advisory committee are:
• David Morgan, Principal, MacMORGAN (Chair)
• David Phillips, Partner, Deloitte Digital
• Emma Jensen, Vice President, Small Business, Optus
• Kate Blythe, Chief Marketing Officer, MECCA
• Michael Laxton, Interim Chief Marketing Officer, Woolworths Group
• Naomi Shepherd, Group Industry Director, Meta (sitting board member)
• Natalie Lockwood, Chief Marketing Officer, NAB
• Paul Hewett, Chief Executive Officer, In Marketing We Trust
• Peter Leonard, Principal and Director, Data Synergies
• Sonny Sethi, Senior Director Marketing Research, Zip Co
• Steve Brennen, Co-founder and CEO, Archie (Deputy Chair)
• Tom Goodwin, Co-Founder, ALL WE HAVE IS NOW
Andrea Martens, ADMA CEO, said: “We’re thrilled to welcome such a high-calibre group of industry leaders who each bring deep domain expertise, sharp commercial insight and a bold vision to drive the marketing industry forward. As the pace of change accelerates and complexity grows, having a strong advisory board to steer and guide ADMA through this evolving landscape is more important than ever.”
“ADMA’s role to reimagine and enable the future of ethical, data-led marketing is critical, and this committee brings the foresight and creativity to make it happen.”
“I’d also like to take this opportunity to thank our outgoing committee members, several of whom have served extended terms. Their energy, expertise and unwavering support have helped position ADMA as the trusted voice of modern marketing. We’re pleased they will remain actively involved with ADMA in various capacities in our next chapter.”
Appointments are effective immediately and run for an initial three-year term.
Top image: ADMA Advisory Board