Ocean Spray launches Craisins hoodie with hidden pockets to dodge bag checks
Nick Brown: "It takes something as simple as a snack pouch and turns it into a piece of streetwear that’s practical, unexpected, and unmistakably Ocean Spray."
by Alisha Buaya – 21 hours ago
Droga5 ANZ wins New Zealand Olympic Committee for LA 2028
Steve Kane: "We’re focused on building a platform that feels genuinely New Zealand, connects with Kiwis at home, and takes the New Zealand Team into the Games with real impact."
by Alisha Buaya – 22 hours ago
First fully AI-made ad wins at ARF David Ogilvy Awards
Sheona Richard: "The future of advertising isn’t about making more content, faster. It’s about making better creative, grounded in what genuinely motivates consumers."
by Alisha Buaya – Oct 15, 2026
WPP Media: Brands now have two audiences, humans and machines
Matt Scotton: "The future belongs to brands that build a system of influence, because every machine recommendation ultimately begins with human influence."
by Alisha Buaya – Oct 15, 2026
Vodka Cruiser X sends DJ Ben Gerrans to a fan’s pre-drinks in new campaign via Supermassive
Simone Reid: "With Vodka Cruiser X designed for the start of the night, we wanted to launch it by becoming part of that occasion and give people a genuine reason to get involved"
by Alisha Buaya – Oct 14, 2026
Latest stories
Breville launches ‘Because great coffee matters’ campaign via Emotive
Noel Burchill: "This campaign... brings this belief to the heart of our brand around the world."
by Alisha Buaya – Oct 14, 2026
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VMO reveals 2026 Ultimate Media Champions
Paul Butler: "Through VMO Active, we're proud to keep championing initiatives that make a genuine difference to people's physical and mental well-being."
by Alisha Buaya – Oct 14, 2026
Pirelli appoints We Are Different to its Australian social media account
George Albuquerque: "Our agency brief called for a fresh approach that could bring those two worlds together in ways that feel relevant, engaging, and distinctly Pirelli."
by Alisha Buaya – Oct 14, 2026
TAC and Clemenger BBDO launch Shredmill to test motorcycle gear
Fin Bird: "This campaign provides an innovative and engaging way to generate awareness and conversation around MotoCAP, encouraging more riders to check their gear before they hit the road."
by Alisha Buaya – Oct 14, 2026
Publicis Groupe reports "another very strong quarter"
Arthur Sadoun: "I would like to thank our clients for their trust, and our people for the exceptional work they are doing as we reinvent our industry together."
by Alisha Buaya – Oct 14, 2026
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SICKDOGWOLFMAN revives Barney Banana for Maxibon launch
James Orr: "It’s not often you get to bring back a local legend, so we definitely felt some pressure to do Barney justice."
by Alisha Buaya – Oct 13, 2026
Spider Man activation swings into Circular Quay to promote Brand New Day home release
Gabrielle Davies: "We loved bringing Spider-Man to life for Australian fans with a day of fun, prizes and money-can’t-buy moments, whilst making it a uniquely Australian experience."
by Alisha Buaya – Oct 13, 2026
DO. ANZ adds senior design and account hires after new business wins
Monique Horrigan (left) as Senior Designer and Cat Lewis (right) as Account Director
by Alisha Buaya – Oct 12, 2026
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Macca's turns McCafé drink carrier into a fashion accessory
Hannah Lawson and Jessica Beal: "We took an idea already created by fan behaviour and made it real by ditching the cardboard for vegan leather and adding a detachable strap and pocket."
by Alisha Buaya – Oct 12, 2026
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Curious Nation delivers Petal & Pup summer collection activation at Bondi
Steph Babin: "We turned brand awareness into meaningful, measurable action."
by Alisha Buaya – Oct 11, 2026
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