Creative Archives - Page 1

alt/shift/ teams up with ASICS for 2025 cricket uniform launch

Katie Raleigh: 'We’re proud to have partnered with ASICS to help bring this moment to life, ensuring the story resonated across sports...

Agencies

MYOB helps sole operators streamline finances with Solo Money campaign

Gab McKenzie: "It’s about giving sole operators the headspace to focus on the real work, not the 'work work'."

Out-of-Home (OOH)

Mentos set to ‘Mouth Off’ with 3D cube campaign at World Square

Nikolah Gibson: 'This campaign gives our target market something as fresh and bold as they are.'

Seasol and Howatson+Company branded content series (1)

Agencies

Older Aussies share their offbeat gardening hacks for Seasol

Gavin Chimes: 'We’re ensuring that invaluable wisdom is preserved and passed on, while cementing Seasol’s role as a trusted partner for every...

Agencies

Canva signs on music provider OTIS for brand campaigns and events

Cat Van Der Werff: 'With this partnership, people won’t just see our brand, they’ll feel it.'

Agencies

Toyota and HERO shift gears in new campaign for GR Yaris launch

Vin Naidoo: 'With the GR Yaris, that visceral connection is immediate and instinctive, turning even the most ordinary roads into something extraordinary.'

Agencies

‘Is Don. Is Good.’ returns with Matt Preston as new brand face

Steve O’Farrell: 'This DON campaign represents what’s possible when great clients, production partners and creativity combine with craft and purpose.'

Agencies

MLC Life rebrands as Acenda ahead of Resolution Life merger

Digby Richards: 'Take Life On brings credible stretch to a company with exceptional trust that is expanding into new segments to become...

REBORN taps Nate Norrish to lead Connected Experiences (1)

Agencies

It’s a homecoming for Nate Norrish – he’s left Jason Biggs & his wild cherries behind for REBORN

David Easton: 'His global experience in merging creativity with commercial strategy, particularly within the dynamic worlds of content and media, is exactly...

Nissan and TBWA turn Patrol into prize in national treasure hunt

Agencies

It was finders-keepers in a national treasure hunt for a brand-new Nissan Patrol

Bilgen Tug: 'We celebrated how a Nissan Patrol can give anyone the opportunity to explore all that the Australian landscape has to...

Agencies

alt/shift/ names Katie Raleigh as Sydney MD

Elly Hewitt: 'Katie’s reputation speaks for itself. She’s a brilliant operator with the vision, drive and creative smarts to lead our Sydney...

Free Folk Agency - Maia O'Connor and Caylin Cannon

Agencies

Free Folk expands with Melbourne hires and adds World Supercross to client list

Teagan West: 'Work is already underway and we are looking forward to making the Australian GP an event not to miss on...

Agencies

Mentos taps Gen Z humour in cube-shaped gum campaign by The Idea Shed

Nikolah Gibson: 'We knew we had something special with Mentos Cube. Gen Z doesn’t want safe or same-old, they want something that...

Monopoly at Macca's goes digital-only in 2025 with W+K Creative

Agencies

Monopoly at McDonald’s goes app-only in 2025 with W+K Creative

Mary Vrancic: 'This year’s Monopoly at Macca’s is more than just a game — it’s a fully reimagined experience designed to surprise,...

Menulog scales AI-powered hyperlocal campaign with Bliss n Eso (1)

Agencies

yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso

Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'

M+C Saatchi - Topher Jones and Louise Rutherford

Agencies

Topher Jones and Louise Rutherford join M+C Saatchi in senior roles

Tanya Vragalis: 'Topher and Louise have a deep level of experience, strong leadership, and a shared commitment to building best-in-class client partnerships.'