Dove flips influencer marketing by putting followers front and centre
The Real Reviews campaign pays creators to amplify audience feedback, including negative reviews, across social, podcast and video.
by Tom Gosby – Aug 12, 2026
Australia Post and Cotton On turn checkout into Parcel Locker push
Cotton On has embedded Australia Post Parcel Lockers into checkout as the pair combine retail media, incentives and delivery tech.
by Tom Gosby – Aug 11, 2026
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dentsu gives Pandora a giant pearl takeover at Westfield Sydney
An oversized pearl installation anchors Pandora’s latest campaign, with dentsu extending the launch across OOH, CTV, digital and social.
by Tom Gosby – Aug 10, 2026
Parramatta Mission lists the homes nobody should call home
The charity’s mock property listings expose where people sleep rough and the daily shortfall in crisis accommodation.
by Tom Gosby – Aug 4, 2026
New Domain campaign keeps every open home open around the clock
The campaign shows buyers exploring listings anytime through Domain’s immersive Matterport 3D property tours.
by Tom Gosby – Aug 2, 2026
Latest stories
Budget Direct sends celebrity space tourism crashing into suburbia
Budget Direct parodies celebrity space tourism as Splashdown crash-lands into suburbia across TV, social, cinema and outdoor.
by Tom Gosby – Aug 2, 2026
Genea moves IVF advertising beyond the baby
Momentum’s new Genea campaign follows IVF stories beyond conception, spotlighting the lives and families that came next.
by Staff Writer – Jul 26, 2026
Audi switches languages and powertrains in new Apparent campaign
The campaign introduces a long-term creative platform for Audi Australia's expanding plug-in hybrid range.
by Staff Writer – Jul 15, 2026
Sharpie appoints The Social CliQ to launch dedicated ANZ Instagram channel
Agency to drive always-on content, UGC and influencer marketing as Sharpie chases Gen Z and millennial creators locally.
by Natasha Lee – Jul 13, 2026
Specsavers marks 15-year Fred Hollows partnership with artist range
The $199 range features Atipalku Intjalki’s artwork, with $25 from each pair supporting The Fred Hollows Foundation.
by Mediaweek – Jul 13, 2026
Steggles puts charity on the menu with new campaign
The 2026 Charity Chook campaign gives 30 cents from each July purchase to Australian children’s charities.
by Mediaweek – Jul 13, 2026
LA Rams chase Melbourne fandom with HoMie streetwear drop
Town Square’s ‘Extended Ramily’ campaign supports HoMie’s youth homelessness programs ahead of the Rams’ MCG game.
by Mediaweek – Jul 10, 2026
Sam Kerr voices Mutti’s saucy romance campaign
WiredCo.’s campaign turns real Mutti fan confessions into romance stories narrated by Sam Kerr and other Australian talent.
by Mediaweek – Jul 8, 2026
Clemenger BBDO launches Mazda CX-5 campaign
The national campaign marks the launch of Mazda’s Next-Gen CX-5 with a musical mountaintop TVC.
by Mediaweek – Jul 7, 2026
Because they're worth it: WPP Media retains L'Oreal media account
Publicis Groupe, Omnicom Media and dentsu all missed out, with Wavemaker retaining the cosmetics giant's entire account.
by Natasha Lee – Jul 7, 2026
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