Farmers Union turns its living cultures into a campaign with Thinkerbell
Regina Stroombergen: "We love the idea that inside every tub of Farmers Union is a billion feel-good live cultures ready to move, guide and get you through your day."
by Alisha Buaya – Sep 30, 2026
Toyota and Saatchi & Saatchi launch 'Mud Dance' for HiLux
Mandie van der Merwe: "It's bold, culturally distinctive and enormously entertaining."
by Alisha Buaya – Sep 29, 2026
VML New Zealand creates Kiwi-focused campaign for Coca-Cola
The ad connects individual Coca-Cola products to familiar Kiwi occasions, with the line "There's a Coke for everyone."
by Alisha Buaya – Sep 29, 2026
KFC serves "More Tender Than Ever" boyband campaign via Special
Special turned the idea of tenderness into an entertainment concept inspired by the boyband era, rather than taking a product-led approach.
by Alisha Buaya – Sep 29, 2026
The Wiggles lead 2026 AFL Grand Final Parade delivered by Seeker
The AFL hopes the opening act becomes a Grand Final Friday tradition, with a different act each year.
by Alisha Buaya – Sep 29, 2026
Latest stories
Steve Buscemi reprises villain role in Telstra campaign targeting scammers via Bear Meets Eagle On Fire
The campaign highlights Telstra's network, which blocks millions of scam calls and texts each month.
by Alisha Buaya – Sep 27, 2026
AAMI enlists AFL stars, Kylie Minogue for Grand Final "Rescue" moment
Mim Haysom: "What started as a simple rescue mission for the AFL ball five years ago has become a much-loved part of Grand Final day."
by Alisha Buaya – Sep 27, 2026
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Droga5 ANZ unveils Reflections campaign for KidsCan
The campaign uses unwearable children's shoes paired with the reflection of the child unable to get to school.
by Alisha Buaya – Sep 24, 2026
Racing Victoria, M+C Saatchi launch docuseries ahead of Spring Racing Carnival
The series follows jockeys Ben Allen, Celine Gaudray and Jett Stanley, and features trainer Gai Waterhouse along with several Group 1-winning trainers.
by Alisha Buaya – Sep 23, 2026
Enigma tackles hepatitis B stigma with new Burnet Institute campaign
The campaign was co-designed with community members and centres on a red adhesive tape bearing the campaign message in simplified Chinese, Vietnamese and English.
by Alisha Buaya – Sep 22, 2026
Bonfire's 'Eat the Wild' campaign for Skull Island Prawns hits two million organic views
The agency's Western Australia team produced the campaign featuring an animated prawn playing guitar, without AI imagery.
by Alisha Buaya – Sep 20, 2026
Bastion teams up with Taika Waititi for Zeekr 7X campaign
The campaign comprises a public exhibition and content built around seven scenes conceived by Waititi, each lit entirely by the Zeekr 7X's headlights
by Alisha Buaya – Sep 17, 2026
Domino’s drops new ANZ brand platform with Bureau of Everything
Domino’s new ANZ platform puts craveability and irreverence at the centre of the brand.
by Tom Gosby – Sep 13, 2026
GIO takes its safety mat to Sydney streets
Leo Australia has turned GIO’s safety-mat brand device into three context-driven outdoor installations across Sydney.
by Tom Gosby – Sep 13, 2026
Somersby picks Australia for first high-ABV Double cider launch
Australia is Somersby’s first market for the 8.2% Double Apple cider, backed by Clemenger BBDO’s ‘For a Night In-In’ campaign.
by Tom Gosby – Sep 10, 2026
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