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Jodie Teaken: 'The best thing you can do is be where your audience is, let audiences tell you where they're going to...
Jessica Folkard: 'Marketers should focus on identifying and targeting confident consumers who move decisively through the purchase journey.'
Colleen Ryan: 'To become culturally fluent, you have to be constantly observing how that process is influencing how the trends are likely...
Vanessa Lyons: 'This latest audience data underscores the legitimate, addressable reach news publishing offers advertisers, along with a wealth of brand and...
Fiona Roberts: 'With this integration, we’re unlocking deeper visibility into both browsing and buying behaviours, enabling more precise and actionable insights for...
Guy Jarvie: 'AI Overviews and generative search are already influencing user behaviour locally.'