Latest stories
Why cultural fluency is the superpower marketers need to win attention
Colleen Ryan: 'To become culturally fluent, you have to be constantly observing how that process is influencing how the trends are likely to turn up locally.'
by Alisha Buaya – Sep 3, 2025
ANZ's '5 in 5' podcast isn't just good listening - it's great content marketing
ANZ's Helen Kerr and Elizabeth Rudall on the audience value in the 5 in 5 podcast. And why you're (probably) not the intended audience for it.
by Dan Barrett – Aug 26, 2025
CarExpert names Jo-Anne Hendricks as Marketing Director
Damon Rielly: 'Jo-Anne’s proven ability to build purpose-driven brands and deliver measurable growth will accelerate our journey.'
by Alisha Buaya – Aug 26, 2025
Klook builds on fandom engagement in new influencer marketing campaign
Hannah Chiu: 'The Fandom Tour demonstrated that authentic community engagement, facilitated through influencers' channels and genuine passion, creates powerful brand connections.'
by Alisha Buaya – Aug 20, 2025
Max Bonpain named Chief Marketing Officer of fin-tech Openmarkets Group
Dan Jowett: 'His expertise in raising brand profile will be crucial to Openmarkets’ strategy, enabling us to reach audiences who matter and generate growth within existing and new market.'
by Alisha Buaya – Aug 19, 2025
Decoding purchase intentions - Choice Framing removes the guesswork
Strategic consultancy 5D has launched a new model called Choice Framing, aiming to help marketers tailor strategies based on how consumers behave by category.
by Mediaweek – Aug 14, 2025
NP Digital finds majority of marketers see traffic gains from Google AI Search
Guy Jarvie: 'AI Overviews and generative search are already influencing user behaviour locally.'
by Alisha Buaya – Aug 13, 2025
AG1's Paulie Dery and Blackmore's Joanne Smith join ADMA Global Forum line-up
Andrea Martens: 'It's about giving marketing leaders the clarity and tools to shape what’s next and drive meaningful impact.'
by Alisha Buaya – Aug 12, 2025
The Marketing Club and SMK launch training partnership for marketers
James Fitzgerald: 'We’re hoping to connect their 12,500+ members with learning that is more doable and something they can actually use, not just add to their to-do list.'
by Alisha Buaya – Aug 11, 2025
Kia and Domain double down on ute-driven campaign with fictional listing
Dean Norbiato: 'Aussies have really connected with Tasman Town and we’re excited to share the next chapter with some of our favourite tradies rolling their sleeves up again.'
by Alisha Buaya – Aug 7, 2025
Grill'd sizzles in grocery stores with Coles-exclusive range
Simon Crowe: 'Having our burgers available nationally at Coles, allows us to take the next big step in our mission.'
by Alisha Buaya – Aug 6, 2025
Marketing perspectives: Media buyers and industry leaders on backing News Australia's All Screens
Mediaweek caught up Sam Buchanan, Lisa Squillace, Daniela Rocchi, Karen Halligan and Peter Wilson at the All Screens roll out.
by Alisha Buaya – Aug 4, 2025
Tourism Australia CMO on launching the second chapter of 'Come and Say G’day' and betting on big brand consistency
'We need to be consistent so brands can recognise us in market.'
by Alisha Buaya – Aug 3, 2025
From Stopover to Sleepover: Changi Airport hosts week-long stay with TikTok comedian Maddy MacRae
Matt Geersen: 'This is about re-imagining what an airport experience can be, turning a layover into something people would actually want to plan a holiday around.'
by Alisha Buaya – Aug 1, 2025
Marketers aren’t anti-privacy, but we can’t work in the dark
For marketers, the uncertainty isn’t just frustrating - it threatens the very practices that uphold our profession.
by Paul Hewett – Jul 29, 2025
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