Latest stories
Agencies and brands demand better measurement and transparency in retail media
Lachlan Brahe: 'Moving into its third year, this report demonstrates growth and enthusiasm for retail media whilst reminding us where we, collectively, need to lift our game.'
by Alisha Buaya – Jul 15, 2025
Improving purchase intent: With 2.4 billion behaviour transactions per quarter, carsales.com.au turned to AI
2.4 billion behaviour interactions every quarter are recorded by carsales.com.au. The online car marketplace explains how it used AI to improve use of that data.
by Dan Barrett – Jul 14, 2025
Mindbox expands team with ex-holding co hires to help brands navigate tech chaos
Mindbox is cementing its presence in Australia and the APAC region with the senior appointments of Brendan Dowling and Frazer Comley.
by Alisha Buaya – Jul 14, 2025
Smelly Lunch Stories and Urban List partnership to launch DEI survey
'This survey helps us move beyond anecdotal evidence to build a clearer, data-led picture of how inclusive our industry truly feels today, and what needs to change.'
by Alisha Buaya – Jun 30, 2025
Inside the Google Marketing Live event - Google balancing privacy w/ an innovative toolkit
'We are committed to providing that performance, and that will take multiple forms as the models evolve and continue to improve.'
by Alisha Buaya – Jun 20, 2025
The Marketing Club launches in Australia
Chanel Clark: 'This isn’t networking for the sake of it. It’s support, conversation and connection that actually matters.'
by Alisha Buaya – Jun 17, 2025
Australia's favourite supermarkets: Tracksuit
Brand tracking platform Tracksuit have examined supermarket chain brand loyalty from Australian shoppers.
by Alisha Buaya – Jun 9, 2025
LinkedIn's introduces First Impression Ads - a new vertical video format for single-day campaigns
Matt Tindale: 'Video is helping brands get to the top of the list and stand out to drive direct sales.'
by Alisha Buaya – Jun 5, 2025
Marketers and salespeople feel anxious about data-related work, but optimistic AI can support them: Canva
Moe Kiss: 'Data storytelling isn't merely a competitive advantage, it's a business imperative.'
by Alisha Buaya – Jun 5, 2025
Taboola unveils Predictive Audiences to help boost campaign efficiency
Taboola has launched Predictive Audiences within its Realize platform, helping advertisers achieve up to 270% uplift in conversions through AI-driven audience targeting.
by Tom Gosby – Jun 5, 2025
Springboards gets backing from industry heavy weights
Pip Bingemann: 'Having this incredible group, people we’ve looked up to our entire careers, back us on this journey is something very special.'
by Alisha Buaya – Jun 4, 2025
Speakers announced as ADMA Global Forum returns for 2025
Among the first confirmed speakers are marketing futurist Tom Goodwin and leadership strategist Holly Ransom who will return as MC.
by Alisha Buaya – Jun 2, 2025
Pureprofile launches self-serve data and insights solutions aimed at brands and researchers
Martin Filz: 'Datarubico’s solutions empower organisations to gather insights faster, manage costs more effectively, and make smarter decisions with confidence.'
by Alisha Buaya – May 28, 2025
Inside the campaign: How WBD, EssenceMediacom and Special launched a new streaming service in a crowded market
Sasha Mackie, Pippa Berlocher and Lindsey Evans speak to Mediaweek about the teamwork behind bringing the platform to Australian consumers.
by Alisha Buaya – May 26, 2025
AMI launches award to honour Lisa Ronson’s legacy in marketing leadership
Chris Taylor: 'Lisa championed creativity, accountability and above all, people'.
by Natasha Lee – May 23, 2025
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