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Adobe Digital Insights reveals explosive growth in AI-driven traffic to retail sites, with AI shoppers proving more engaged and increasingly likely to...
DoubleVerify’s 2025 Global Insights report outlines five key AI priorities reshaping digital advertising workflows.
ARN has named Angelo Sinibaldi as director of data product strategy and commercialisation, tasked with expanding the network’s data offerings.
Recommendations from the Productivity Commission to relax data laws have been met with a shared outcry from the media sector.
"AI will prioritise genuine human storytelling and content – and so will the public."
Australian media monitoring firm Truescope has the lead on competitors with innovative platform with AI at its core.
Arthur Sadoun: 'Honestly, I think it's time to stop talking about how platforms are going to replace us, because it's not a...
YouTube and Meta are doubling down on originality, updating monetisation and distribution policies to penalise repetitive, mass‑produced and reposted content.
The consumer brand CRM Klaviyo has unveiled a public beta today for its new product delivering its clients conversational AI sales agents.
Bluprintx has acquired APAC Salesforce consultancy Skie, expanding its AI and Salesforce services and reinforcing its strategy for international growth.
Kate O'Keeffe: Our platform delivers what they truly need - authentic buying behaviour, captured in real time, at scale."
Consumers are seeing past the label and looking at the product.
Nexxen has integrated generative AI into its data platform via nexAI, providing brands like LG Ad Solutions with an audience discovery tool...
According to Purcell, the key to competing in this new environment is quality, structured, human content.
