Opportunity or threat? Indie agencies can't decide what AI is
The IMAA's 2026 Indie Census finds cautious optimism - and a deepening tension at the heart of the AI opportunity.
by Mediaweek – Jun 24, 2026
IMAA Spotlight: Oddy Media's Greg Oddy on earning a seat at the table
The Oddy Media founder gets deep on backing himself, keeping it simple, and why indies are earning their spot.
by Mediaweek – Jun 22, 2026
IMAA muscles up with 35 deals as indie agencies get AI and live commerce firepower
Five new partners join the IMAA's fifth-year program, bringing AI, live commerce, and brand visibility tools to independent agencies.
by Mediaweek – Jun 4, 2026
IMAA reveals biggest Pitch-Chella cohort
This year, teams will pitch a national campaign for anti-bullying organisation - You Can Sit With Me.
by Vihan Mathur – Jun 1, 2026
Deep Media taps former Amazon Ads exec Kacie Serls
Serls brings more than 17 years of industry experience, including six years at Amazon Ads.
by Vihan Mathur – May 27, 2026
Latest stories
Thinkerbell’s Kathryn Furnari on killing silos and chasing ‘Measured Magic’
For this edition of IMAA Spotlight, Furnari explains why integrated agencies are shaping the future of advertising.
by Mediaweek – May 26, 2026
Fuller taps senior design and strategy talent after standout year
Tom Crosby joins as Senior Designer, while Amanda Eve takes on Brand Strategist.
by Vihan Mathur – May 25, 2026
EXCLUSIVE: How CMOs can maximise SEO even as AI rewires search
In this exclusive chat with Mediaweek Edge Marketing’s Luke Gosha explains why the fundamentals have not changed.
by Vihan Mathur – May 22, 2026
BCM restructures agency model and launches Craft Team
The new Craft Team will be led by former BCM Senior Art Director Miguel Gadea.
by Vihan Mathur – May 15, 2026
SICKDOGWOLFMAN taps James Wills as creative director
Wills’ appointment follows the October hire of Laura Agricola-Moss as strategy director.
by Vihan Mathur – May 11, 2026
Wonderful wins four golds at international Communicator Awards
The agency took home four golds and two silvers for its work with Aruma and Millbray.
by Vihan Mathur – May 8, 2026
IMAA opens applications for 2026 Pitch-Chella
Applications for the 2026 program close on Wednesday, 20 May.
by Vihan Mathur – May 8, 2026
Rubii bets on AI infrastructure as indie agencies pile in
Turns out the real action is happening in reconciliation, reporting and workflow admin.
by Mediaweek – May 6, 2026
News woos Indies with pub trivia and bin chickens
The publisher launches its inaugural Indie pub trivia to build stronger ties with independent agencies.
by Duane Hatherly – May 4, 2026
Scale smart or get left behind: Impressive’s Sam Makwana redraws the indie agency playbook
Makwana breaks down how Impressive is leaning into AI, tightening structure and getting pickier with clients.
by Mediaweek – Apr 23, 2026
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