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Too much of this industry is focused on placements, platforms and process. We are more interested in the architecture behind growth.
'Indies can adapt faster - especially with AI changing how work gets done.'
Butler lifts the lid on Media Merchants, from its fast-paced retail roots to its evolving role in retail media and data.
The Sydney-based independent agency was appointed without a pitch process.
The report suggests AI is enabling smaller agencies to compete more effectively, allowing small teams to deliver greater output.
'Media is not an industry that you can just ‘enter’ without a strong network, a deep digital and traditional media foundation'
The indie joins more than 10,500 certified B Corps operating across 103 countries.
More than 50 media partners attended the celebration.
He joins from OMG, where he was group director of media implementation.
Optus will support key festival moments from Fair Day through to the Parade, alongside LGBTQIA+ inclusion initiatives.
The tech council is designed to bring together agency leaders across technology, data and digital innovation.
It comes as it continues to scale its national operations and creative offering.
Sophie Mullen will take the reins in the Sydney office.
Taylor-Dadds joins from TBWA Sydney, where he was head of strategy.
The spots feature customers whose financial worries have been replaced by slightly odd concerns.
The founders bring a combined 65 years’ experience.
White joins from Wavemaker.
Land in paradise on Velocity Points? You played it well.
