Mediaweek Australia is the media partner of the CMO ANZ Summit, taking place on the Gold Coast for two days on 28 and 29 July, 2025.
The two-day event, organised by the Marcus Evans Group, will assemble senior marketing executives, agencies and solution providers for a powerful exchange of insights and industry direction .
The CMO ANZ Summit has established itself as a must‑attend forum for marketing leadership. This year’s agenda delves into critical themes shaping the future of the industry: harnessing AI and data strategies, mastering generational targeting, adopting a challenger mindset, delivering ROI through strategic partnerships, unifying B2B and B2C storytelling, and embedding an employee‑first brand philosophy.
High‑profile speakers confirmed include Nicole Zosh (Football Australia), Melody Townsend (Bank of Queensland), Caitlin Bancroft (The Collective Wellness Group), Ruben Ahmed (HP ANZ), Tracy Chalk (UTS) and Heather McGovern (Domain Group).
Nicole Zosh and Heather McGovern
Over the course of two full days, the CMO ANZ Summit will explore in-depth how marketers can harness emerging AI tools and advanced data strategies to revolutionise campaign execution.
Industry leaders will show how AI can simplify complex marketing workflows, use predictive analytics for smarter decision-making, and deliver cost efficiencies, while driving innovation in customer engagement and personalisation.
These sessions aim to empower attendees to lead in a data-driven landscape, ensuring that marketing efforts are both efficient and impactful.
Attendees will also gain essential knowledge in mastering audience targeting, segmentation, and generational marketing, an area where understanding behavioural differences between Gen Z, Millennials, and other cohorts is critical. Expect insights into refining segmentation strategies and balancing hyper-personalisation with brand consistency.
The summit will explore adopting a challenger mindset, encouraging brands to stand out with culturally resonant, emotionally connected messaging that fosters loyalty at scale.
Other deep-dive sessions include a look at maximising ROI and revenue to guide marketers through optimised budget deployment, strategic partnerships, and robust attribution models.
Speakers will discuss aligning B2B and B2C narratives to harmonise long-term branding with performance metrics.
Event snapshot:
What: CMO ANZ Summit 2025
When: 28–29 July 2025
Where: The Star Gold Coast, Broadbeach, QLD