Mediaweek: Australia's Media Industry Bible
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How one local story brought The Boston Globe thousands of subscribers in 72 hours
A local dispute became a viral read and a subscription windfall. The harder question is whether they'll stay.
By Natasha Lee – 2 hours ago
Today's Media Snapshot
- Woman, 22, hit on in LinkedIn message by man with 'career older than she is'
- Researchers find ‘drunk’ AI is more likely to spill secrets
- Calls for pro-Palestine author Randa Abdel-Fattah to be banned from UK
- SIXGUN wins Ronald McDonald House Australia SEO account
- Jessica Torstensson steps up to GM – Growth at Bench Media
- Newsmakers: Brian Gallagher on Tapt Media's new chapter: ‘We’re just cutting out the middleman’
- Social isn't suffering from creative wear out - it's suffering from audience saturation
Latest Media
Woman, 22, hit on in LinkedIn message by man with 'career older than she is'
"You wouldn't say that to someone in an office environment."
by Nama Winston – 1 hour ago
Calls for pro-Palestine author Randa Abdel-Fattah to be banned from UK
"The timing makes this visit concerning; the tour falls around the anniversary of the October 7 atrocities."
by Nama Winston – 2 hours ago
Newsmakers: Brian Gallagher on Tapt Media's new chapter: ‘We’re just cutting out the middleman’
An empty sales floor, five million YouTube views and a costly upfront question: Gallagher takes us inside Tapt Media's next act.
by Natasha Lee – 4 hours ago
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Comedian apologises for slur against Victoria Beckham - even though David said it first
“I don’t know that we are allowed to broadcast the C-word, but you did reference Victoria Beckham earlier and we’ll allow that."
by Nama Winston – Sep 28, 2026
Latest Agency & Marketing
SIXGUN wins Ronald McDonald House Australia SEO account
David Pagotto said: "The team and I couldn't be more excited to work with an organisation who has a long and established legacy of helping families stay connected when it matters most."
by Alisha Buaya – 2 hours ago
Steve Buscemi reprises villain role in Telstra campaign targeting scammers via Bear Meets Eagle On Fire
The campaign highlights Telstra's network, which blocks millions of scam calls and texts each month.
by Alisha Buaya – Sep 27, 2026
AAMI enlists AFL stars, Kylie Minogue for Grand Final "Rescue" moment
Mim Haysom: "What started as a simple rescue mission for the AFL ball five years ago has become a much-loved part of Grand Final day."
by Alisha Buaya – Sep 27, 2026
oOh!media unveils four new station dominations on Melbourne Metro Tunnel
Mark Fairhurst: "There is a real opportunity for brands to be among the first to make their mark."
by Alisha Buaya – Sep 27, 2026
Industry Movers
Jessica Torstensson steps up to GM – Growth at Bench Media
Ori Gold: "She challenges our thinking, brings a clearer understanding of our clients’ businesses and helps turn that into stronger recommendations."
by Alisha Buaya – 2 hours ago
Initiative names Elle Galipienzo as Head of Impact
Galipienzo said the role will focus on helping organisations embed impact into everyday business decisions.
by Alisha Buaya – Sep 27, 2026
Pureprofile nominates Michelle Kvello as Liz Smith retires
Michelle Kvello faces a shareholder vote at the October AGM, when Liz Smith will leave the research company's board seat
by Staff Writer – Sep 25, 2026
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Q Agency taps ex-Google Exec to lead AI push
"I’ve always worked on a ‘purpose as a product’ philosophy... Q Agency shared that value proposition."
by Alisha Buaya – Sep 24, 2026
AI & Tech
Researchers find ‘drunk’ AI is more likely to spill secrets
A UNSW experiment gave chatbots a drunken voice. Their answers got looser, and their grip on confidential info loosened too.
by Natasha Lee – 4 hours ago
Social isn't suffering from creative wear out - it's suffering from audience saturation
Analytic Partners' Jo-Ann Foo on why the algorithm, not your ad, is often to blame - and why recasting beats reshooting.
by Jo-Ann Foo – 4 hours ago
NSW cracks down on ‘AI-doctored’ real estate listings
“These laws are about putting an end to misleading practices and making sure renters get a fair go."
by Nama Winston – Sep 27, 2026
Keyword block lists put $180m in news advertising at risk, report says
A 1,200-story audit found common news terms could trigger exclusions, leaving advertisers with less reach than expected.
by Staff Writer – Sep 27, 2026
Newsfeed
VML New Zealand creates Kiwi-focused campaign for Coca-Cola
The ad connects individual Coca-Cola products to familiar Kiwi occasions, with the line "There's a Coke for everyone."
by Alisha Buaya – 14 minutes ago
KFC serves "More Tender Than Ever" boyband campaign via Special
Special turned the idea of tenderness into an entertainment concept inspired by the boyband era, rather than taking a product-led approach.
by Alisha Buaya – 1 hour ago
NRL boss Peter V'landys teases surprise new act for Grand Final
The code was forced to rejig the event after plans for the previous act, Tones and I fell through.
by Neil Griffiths – 1 hour ago
Woman, 22, hit on in LinkedIn message by man with 'career older than she is'
"You wouldn't say that to someone in an office environment."
by Nama Winston – 1 hour ago
New York Times executive shot dead
The New York Times Games director was killed in California. Police arrested his parents-in-law and are investigating how.
by Natasha Lee – 1 hour ago
Insignia Financial appoints Wavemaker Australia as media agency
The brands include financial advice businesses Bridges and Shadforth, and superannuation and investment brands MLC and Plum.
by Alisha Buaya – 1 hour ago
AI never forgets: your past PR crisis is now permanent training data that's hurting your brand reputation
News Corp Australia's Mike Cook on why LLMs recall every blunder and why a flawless 5-star footprint looks just as suspect to AI as a scandal.
by Mike Cook – 1 hour ago
The Wiggles lead 2026 AFL Grand Final Parade delivered by Seeker
The AFL hopes the opening act becomes a Grand Final Friday tradition, with a different act each year.
by Alisha Buaya – 1 hour ago
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