News Corp says brand equity matters more than prompts in AI search
News Corp says AI is now the first audience for content as marketers battle for citations, not just clicks.
by Natasha Lee – Jul 19, 2026
Suncorp’s Cannes Lions team joins RESET 2026
Mim Haysom and Andy Fergusson will unpack the strategy behind Suncorp’s Cannes Lions-winning ‘Haven’ campaign.
by Mediaweek – Jul 13, 2026
Specsavers marks 15-year Fred Hollows partnership with artist range
The $199 range features Atipalku Intjalki’s artwork, with $25 from each pair supporting The Fred Hollows Foundation.
by Mediaweek – Jul 13, 2026
Steggles puts charity on the menu with new campaign
The 2026 Charity Chook campaign gives 30 cents from each July purchase to Australian children’s charities.
by Mediaweek – Jul 13, 2026
The Marketing Club takes RMIT students inside the industry
RMIT students will gain access to TMC’s network of almost 18,000 marketers across Australia and New Zealand.
by Mediaweek – Jul 10, 2026
Latest stories
IAB: Australians research more before buying as budgets tighten
IAB Australia and Pureprofile research shows shoppers are checking more sources before spending.
by Mediaweek – Jul 6, 2026
Streets and dusk expand ice cream fragrances into body care
The July launch takes Bubble O’Bill, Rainbow Paddle Pop, Splice and Weis scents into bath and body.
by Mediaweek – Jun 29, 2026
News Australia and THE ICONIC partner for NRLW campaign
THE ICONIC’s first sports sponsorship will be amplified through News Australia’s NRLW editorial and social channels.
by Mediaweek – Jun 26, 2026
Coca-Cola signs Rugby World Cup and Rugby Australia deals
Coca-Cola will partner with Men’s Rugby World Cup 2027 and Rugby Australia ahead of the tournament’s Australian return.
by Mediaweek – Jun 24, 2026
Meta launches AI smart glasses in Australia
The range starts at AUD $469 and includes a Kylie Jenner-designed frame.
by Mediaweek – Jun 24, 2026
Tinder and TikTok partner on new reality dating series
'Double Date Island' will premiere its first full season on TikTok this summer.
by Mediaweek – Jun 23, 2026
Yahoo DSP launches Agent Network for advertisers
Yahoo DSP’s Agent Network connects advertisers with partner-built AI agents across campaign planning, activation, creative and measurement.
by Mediaweek – Jun 19, 2026
Afterpay Arena unveils design-led venue overhaul
There are redesigned hospitality spaces, foyer screens and Square-powered commerce.
by Mediaweek – Jun 19, 2026
Reflections Holidays goes big on TV as travel jitters bite
The NSW holiday park group used fortnightly consumer research to shape a campaign built on inspiration, not discounts.
by Mediaweek – Jun 16, 2026
WPP Media forecasts 7.4 per cent Australian ad growth
Retail media, search and social are set to drive Australian advertising growth in 2026.
by Mediaweek – Jun 16, 2026
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