Social Media
Glamour Australia's genius 'social media first' launch strategy
Vogue's Edwina McCann tells Mediaweek why Glamour Australia skipped print and jumped straight onto TikTok and Instagram.
by Natasha Lee – Jul 13, 2026
The rise of ‘human premium’: Why mid-tier creators dominate 2026?
Performance data across millions of posts is revealing a clear recalibration in how marketers assess creator tiers.
by Vihan Mathur – Feb 26, 2026
Fabulate unveils Fab 100 list as mid-sized creators dominate searches
Jessica Nguyen emerged as the most searched Australian creator on the platform last year.
by Vihan Mathur – Jan 28, 2026
Taking control and kicking AI out: 10 trends influencing the creator economy in 2026
Welcome to the 2026 creator economy.
by Vihan Mathur – Jan 27, 2026
Facebook tests limiting link sharing to paid users
Meta is trialling link-sharing limits for some Facebook creators without a Meta Verified subscription.
by Mediaweek – Dec 19, 2025
Latest stories
Instagram unveils game changing algorithm hack for users and brands
It's a revamp no one saw coming.
by Natasha Lee – Dec 11, 2025
TikTok rolls out 'Bulletin Board' feature for brands and creators
The feature will be available to creators who are at least 18 years old and have 50,000 followers.
by Makayla Muscat – Nov 17, 2025
The social media ban is coming, but the real battle is what fills the gap
Experts warn that teenagers won’t automatically swap scrolling for healthier habits, like reading.
by Vihan Mathur – Nov 17, 2025
Monster drinks, psychic powers and Tropfest: the unlikely creators dominating Australia’s growth charts
Lucy Ronald: 'It's such a great reminder of how diverse the Aussie creator landscape really is.'
by Vihan Mathur – Nov 13, 2025
The Daily Aus raids top talent to fuel youth-news power play
"We're here to build something that lasts".
by Vihan Mathur – Nov 3, 2025
Rebel muscles into Hyrox with Puma retail exclusive
Uniting a shared vision of making functional fitness accessible, social and rewarding for athletes.
by Vihan Mathur – Oct 31, 2025
Snap hires Clare Rudduck from LinkedIn as Head of Agency in Australia and New Zealand
Clare Rudduck: 'The biggest audience opportunity for marketers right now is reaching and speaking to this audience in a very real way.'
by Frances Sheen – Sep 25, 2025
Major shift in search and consumer discovery highlighted by Social Soup
Sharyn Smith: 'Brands need to do the work to understand how they show up in social search.'
by Frances Sheen – Sep 19, 2025
Vinyl Media restructures leadership team with key promotions to drive growth
The new roles will focus on growth, audience engagement, and operational efficiency across Vinyl Media's publishing titles.
by Frances Sheen – Sep 16, 2025
Snack Drawer and TransAthletica launch docuseries HOOPS on TikTok and Instagram
Hannah McElhinney: 'It’s raw, it’s intimate and it challenges how we talk about inclusion in sport. It was a privilege to help bring her untold story to life - and we don’t take that lightly.'
by Alisha Buaya – Sep 5, 2025
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