Latest stories
ADMA adds Uber, Westpac and Blackmores leaders to Advisory Committee
The Association for Data-Driven Marketing and Advertising has appointed Lucinda Barlow, Michelle Klein and Joanne Smith to its Advisory Committee.
by Mediaweek – Oct 1, 2025
Nevam unveils real-time command centre to help CMOs navigate AI blind spots
Brittany Fox has launched the platform to give marketing, product, and growth teams a live map of the customer journey across digital touchpoints.
by Frances Sheen – Sep 25, 2025
ADMA and NZMA join forces to raise marketing capability standards across Australasia
Andrea Martens: 'Marketers across Australasia face the same challenge, building capability at the pace that change demands.'
by Frances Sheen – Sep 25, 2025
Global marketing expert Neil Patel warns marketers to adapt now or be left behind
The global marketing expert will share his views in his keynote speech during SXSW Sydney, 2025.
by Frances Sheen – Sep 24, 2025
RIZER on delivering the wow factor for Australia's biggest launch events
Australian events company RIZER has a reputation on the global stage for eye-popping events that start with briefs focused on dreaming big.
by Dan Barrett – Sep 23, 2025
AiMCO tackles music rights in influencer marketing at Sydney event
The Australian Influencer Marketing Council (AiMCO) gathered members in Sydney to address the complexities of using music in social media campaigns.
by Dan Barrett – Sep 19, 2025
'Marketing mediocrity is misery': Uber’s Lucinda Barlow on using AI without losing your genius
'We need guiding principles that are going to allow us to move forward and to take advantage of these extraordinary tools.'
by Frances Sheen – Sep 19, 2025
Attention Experts named digital partner for Melbourne Victory FC
The Sydney-based digital marketing agency will lead Melbourne Victory's performance marketing push ahead of the 2025/26 A-League season.
by Mediaweek – Sep 18, 2025
Honeycomb Strategy appoints Lyla Thorn as marketing and content manager
Honeycomb Strategy has appointed Lyla Thorn to the newly created role of marketing and content manager, strengthening the consultancy’s industry presence.
by Dan Barrett – Sep 15, 2025
LinkedIn research confirms the value of trusted voices as AI floods the internet
New LinkedIn research finds that younger B2B buyers still rely on professional networks over AI-generated content to vet brands.
by Mediaweek – Sep 15, 2025
PepsiCo Marketing Director Susan Press: 'You’re nothing without your team'
'I love to sit back and watch them own their stuff. There's very clear accountability in my team, but they feel supported and nurtured in a delivery.'
by Alisha Buaya – Sep 12, 2025
Inside MECCA's Beauty Loop: From loyalty program to community powerhouse
'It is about customer connection, experience and inspiration and genuinely having that heart connection with our customers.'
by Alisha Buaya – Sep 12, 2025
Mark Ritson, Asahi’s Brian Phan headline Marketers & Money 2025
Peter Photinos: 'We're using this event to showcase our investment in robust model evaluation, moving beyond the 'statistical witch doctor' approach of MMMs.'
by Alisha Buaya – Sep 10, 2025
ADMA report reveals fast AI adoption outweighs training uptake
Andrea Martens: 'By providing clear frameworks and ethical guardrails, we want to ensure marketers can lead with confidence and unlock the full potential of an AI-powered future.'
by Alisha Buaya – Sep 9, 2025
Ex-oOh!media exec Paul Sigaloff joins Mortar as global chief customer officer
James Zipeure: 'His leadership will ensure that Mortar not only delivers powerful technology but also drives extraordinary outcomes for every customer we serve.'
by Alisha Buaya – Sep 3, 2025
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