Latest stories
LinkedIn's introduces First Impression Ads - a new vertical video format for single-day campaigns
Matt Tindale: 'Video is helping brands get to the top of the list and stand out to drive direct sales.'
by Alisha Buaya – Jun 5, 2025
Marketers and salespeople feel anxious about data-related work, but optimistic AI can support them: Canva
Moe Kiss: 'Data storytelling isn't merely a competitive advantage, it's a business imperative.'
by Alisha Buaya – Jun 5, 2025
Taboola unveils Predictive Audiences to help boost campaign efficiency
Taboola has launched Predictive Audiences within its Realize platform, helping advertisers achieve up to 270% uplift in conversions through AI-driven audience targeting.
by Tom Gosby – Jun 5, 2025
Springboards gets backing from industry heavy weights
Pip Bingemann: 'Having this incredible group, people we’ve looked up to our entire careers, back us on this journey is something very special.'
by Alisha Buaya – Jun 4, 2025
Speakers announced as ADMA Global Forum returns for 2025
Among the first confirmed speakers are marketing futurist Tom Goodwin and leadership strategist Holly Ransom who will return as MC.
by Alisha Buaya – Jun 2, 2025
Pureprofile launches self-serve data and insights solutions aimed at brands and researchers
Martin Filz: 'Datarubico’s solutions empower organisations to gather insights faster, manage costs more effectively, and make smarter decisions with confidence.'
by Alisha Buaya – May 28, 2025
Inside the campaign: How WBD, EssenceMediacom and Special launched a new streaming service in a crowded market
Sasha Mackie, Pippa Berlocher and Lindsey Evans speak to Mediaweek about the teamwork behind bringing the platform to Australian consumers.
by Alisha Buaya – May 26, 2025
AMI launches award to honour Lisa Ronson’s legacy in marketing leadership
Chris Taylor: 'Lisa championed creativity, accountability and above all, people'.
by Natasha Lee – May 23, 2025
Canva launches LinkedIn Ads App to transform B2B marketing workflows
The app is designed to streamline how marketing teams create and publish LinkedIn ad campaigns.
by Alisha Buaya – May 21, 2025
What really keeps 150 CMOs awake at night? Sherilyn Shackell unpacks the leadership challenge
'If you think about what's keeping your CMO awake at night, I can guarantee you it's not whether that campaign is going to work.'
by Mediaweek Admin – May 6, 2025
AiMCO to host live webinar on influencer and brand reputation management in a crisis
Liam Cox: 'Ensuring legal, commercial, and public-facing reputational risks are managed cohesively and effectively is imperative.'
by Alisha Buaya – Apr 28, 2025
Tara Ford, Seamus Higgins, Aimee Buchanan among Australian judges at Cannes Lions 2025
Tony Hale: 'Cannes Lions continues to set the global benchmark for creativity, and it's an honour to see Australian talent shaping that standard.'
by Alisha Buaya – Apr 22, 2025
Performance dollars struggling to perform? Enter community-driven marketing
When brands fail to build real, meaningful connections? Loyalty disappears fast.
by Jonathan Henshaw – Apr 16, 2025
The Aunties launches Auntie Intel initiative to better understand how women feel in advertising and creative industries
Phoebe Sloane: 'Most industry surveys are annual and time consuming, but the pace of change in our industry, and the world more broadly, calls for something more responsive.'
by Alisha Buaya – Apr 14, 2025
Havas dissects the shift from 'mateship' to 'me-ship' and why marketers and brands need to pay attention
Mitchell Long: 'People are scared, people are feeling the impact of the cost-of-living crisis more than ever before, and a heightened sense of uncertainty.'
by Alisha Buaya – Apr 13, 2025
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