Brands
Archie Rose and Chris Hemsworth unveil new look whisky range ahead of US launch
Chris Hemsworth: "It’s Australian distilling at its absolute peak."
by Alisha Buaya – Oct 21, 2026
'You give them something iconic': Joel Farland on the sound of brand moments
The music director behind Nine’s Upfront, the TikTok Awards and Vogue’s Summertime Ball on building tension, earning attention and why the jingle deserves a comeback.
by Alisha Buaya – Oct 20, 2026
Myer unveils 2026 Christmas campaign with Howatson + Company
Amanda McVay: "We want Myer to be the place Australians come to find that gift, with the range and the expertise to help them do it."
by Alisha Buaya – Oct 20, 2026
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Airbnb and Bunnings team up to turn spare rooms into listings
Justine Mills: "This partnership brings together practical home improvement ideas and hosting inspiration to help customers unlock the potential of spaces that may otherwise be underused."
by Alisha Buaya – Oct 20, 2026
Woolworths lands Rugby World Cup 2027 and 2029 sponsorship
Sean Barrett: "Partnering with the Rugby World Cup is a wonderful opportunity to bring these two passions together - showcasing the very best local produce to fuel players and bring fans together around the table or the barbie."
by Alisha Buaya – Oct 19, 2026
Latest stories
Strummingbird signs Hahn, McDonald’s and Ariat for 2026
New partners will bring branded stages, food sampling and boot customisation to the country festival’s regional circuit.
by Natasha Lee – Oct 13, 2026
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Howatson+Company and Petbarn launch branded entertainment approach
Kate Blythe: "Brands that attract loyalty participate in culture, rather than interrupt it. We have a loved brand, and deeply recognisable characters."
by Alisha Buaya – Oct 13, 2026
Tennis Australia names Adobe AI marketing partner for Australian Open
Cedric Cornelis: "The Australian Open provides a unique platform to connect with audiences across one of the world's most dynamic regions."
by Alisha Buaya – Oct 12, 2026
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Curious Nation delivers Petal & Pup summer collection activation at Bondi
Steph Babin: "We turned brand awareness into meaningful, measurable action."
by Alisha Buaya – Oct 11, 2026
Bridgerton gets a Godiva chocolate collection in Australia
Justin Watson: "This partnership with Godiva Australia is a delicious new way for Bridgerton’s passionate fanbase to immerse themselves in the series that has captivated viewers globally."
by Alisha Buaya – Oct 11, 2026
Sydney Sweeney and Novig score again in second raunchy ad installment
"There are grown men making spreadsheets to bet on what colour underwear I’m wearing. I mean, I’m flattered."
by Alisha Buaya – Oct 11, 2026
Doritos launches purple chip with ReachOut for Mental Health Month
Each pack carries a QR code linking to ReachOut’s online resources, tips and support.
by Alisha Buaya – Oct 9, 2026
Australian Open on-court looks to debut on Melbourne Fashion Week runway
This is the first time the Australian Open's on-court style has been on the M/FW runway.
by Alisha Buaya – Oct 8, 2026
Jim's Mowing launches first brand collaboration with Budgy Smuggler
Joel Kleber: "Summer is the perfect time to have some fun with the brand, and Budgy Smuggler knows exactly how to do that."
by Alisha Buaya – Oct 8, 2026
News Australia hosts rooftop puppy yoga with Greyhound Racing NSW
Attendees enjoyed a balanced morning of relaxation and stretching, along with hands-on interaction with energetic, adoptable puppies.
by Alisha Buaya – Oct 8, 2026
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