CarExpert has appointed Jo-Anne Hendricks as Director of Marketing, bringing more than 20 years of experience in financial services and digital growth to the automotive platform.
Hendricks was most recently Head of Marketing at Discovery Bank in South Africa, where she helped scale the digital bank to more than one million clients within three years.
“We are thrilled to welcome Jo-Anne to the CarExpert leadership team,” said Damon Rielly, CEO of CarExpert.
“CarExpert is rapidly establishing itself as Australia’s go-to destination for new car buyers, and Jo-Anne’s proven ability to build purpose-driven brands and deliver measurable growth will accelerate our journey.”
Over two decades at Discovery, she led marketing across health, insurance and banking, building one of South Africa’s most recognised financial services brands.
At CarExpert, Hendricks will oversee brand growth and customer strategies to strengthen the company’s position as an independent destination for Australians buying new cars.
Now based in Brisbane, Hendricks said the role combines her professional expertise with her personal values.
Hendricks said of her appointment: “Joining CarExpert feels like a natural step for me; the mission of helping Australians buy smarter really resonates.”
“I’m excited to bring my experience to the table, strengthen the brand, and help unlock the next stage of growth. Doing this with a team that is innovating at pace and already shaping the market makes it even more exciting.”
Top image: Jo-Anne Hendricks