The Marketing Club has partnered with digital training provider SMK to expand professional development opportunities for marketers in Australia and New Zealand.
The Marketing Club’s (TMC) members will receive discounted access to SMK’s courses, including Marketing AI, Meta and Google Ads, LinkedIn for B2B, and email strategy, as well as early access to whitepapers, trend briefings and on-demand learning. The partnership will also feature co-branded events and live sessions shaped by member feedback.
TMC has hosted more than 85 events and built a community of over 12,500 marketers over the past three years. A recent survey found 85% of members struggle to keep up with professional development, citing time and relevance as barriers.
“I started TMC because I wanted to create the kind of community and support that I wished I had earlier in my career. What I’ve heard again and again from members is that they want to keep learning, but often don’t know where to start,” said TMC Founder Chanel Clark.
“SMK’s content is clear, focused and built for real-world marketing. That’s what makes this partnership so exciting – it gives our members access to world-class education that meets them where they are.”
Founded in 2010, SMK delivers in-person and platform-focused training to over 10,000 marketing and communications professionals annually. The partnership combines SMK’s training expertise with TMC’s network to offer flexible learning options for marketers.
“Marketers already have a lot on their plates so it’s not uncommon for training to get pushed down the list – not because it’s unimportant, but because it’s overwhelming,” said James Fitzgerald, Executive Director of Programming at SMK.
“By teaming up with TMC, we’re hoping to connect their 12,500+ members with learning that is more doable and something they can actually use, not just add to their to-do list.”
The rollout will begin in the coming weeks, with initial course and event access available to all TMC members.