Grill’d has teamed up with Coles to launch retail range of burger patties in stores and online from Wednesday 6 August.
This move is the quick service restaurant’s first move into the supermarket with an exclusive range, starting at $8 for a two-pack, and includes Signature Beef Burgers, Premium Wagyu Burgers with Caramelised Onion, and Beef Burgers with Cheese, and all made from 100% Australian grass-fed beef and are hormone-, antibiotic- and gluten-free.
The move follows Coles research showing more than half of Australians are interested in recreating restaurant or takeaway meals at home, with familiar taste a key driver of meal choice.
Simon Crowe, Grill’d Founder and Managing Director, said he was excited to expand the restaurant to the supermarket, giving more Australians the opportunity to enjoy Grill’d burgers.
“For over two decades, Aussies have loved coming into Grill’d restaurants for healthy burgers that taste good and do good. This next chapter in our story is very exciting as we take our products into peoples’ homes,” he said.
“Having our burgers available nationally at Coles, allows us to take the next big step in our mission: to make our healthy, delicious burgers accessible to all Australians.”
Grill’d Founder and Managing Director, Simon Crowe
Each pack will include a ‘Local Matters’ token for customers to support community initiatives, with Grill’d pledging $10,000 this month to Coles’ community partners.
Coles Chief Commercial Officer, Anna Croft said Coles is committed to providing value to customers and introducing innovative ways to help inspire them in the kitchen.
“We’re excited to join forces with Grill’d to launch an exclusive, premium burger range customers can only find at Coles,” she said.
“Our customers are telling us they’re cooking more at home and looking for ways to create delicious and easy restaurant quality meals in their own kitchens – and that’s exactly what we hope to achieve by offering the new Grill’d burger range.”
“This launch is the latest example of how we’re listening and responding to our customers, giving more Australians access to premium and convenient meal options at a price that offers real value.”