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We’re all better off focusing on what the consumer really wants, rather than the decisions - or repeated non-decisions - of tech’s...
'Between economic pressures, increased regulatory scrutiny and a growing demand for sustainable business practices, advertisers are waking up to a hard truth:...
'Marketers are no longer just looking for reach - they’re demanding performance, precision and immediate optimisation.'
This isn't just about individual fitness; it's about a collective experience.
'Consumers don’t just buy on price or performance - they also buy on values. But if those values shift, or consumers decide...
'If this new world order only lets me tell stories to hundreds of people, rather than the hundreds of thousands that my...
'Stories that dissect influencer fraud, questionable wellness trends, and the realities of teenage life online, are a powerful mirror.'
Right now, AI feels like the wheel before the invention of the car.
'Voter behaviour has changed dramatically, just like consumer behaviour.'
'Customers don't judge brand interactions in isolation, they benchmark them against broader interactions with big brands across industries.'
'Agencies need to stop treating pricing as an afterthought and start treating it as a core business function.'
'The trend of promotions appearing earlier during the busiest shopping periods – often called “season creep” – has become increasingly common.'
'The sheer volume of user-generated content that floods my feed is mind-blowing. This isn't just buzz; it's fertile ground for smart brand...
People are seeking real, relatable and authentic recommendations from people they trust (often in video format!).
With talent increasingly difficult to retain, agencies that cling to outdated office models risk alienating their workforce.
'Authentic representations are crucial for brands wanting to strike the right balance, but when opinions evolve in different directions, this is a difficult task.'
'Women in marketing are ready to lead. Now, businesses must step up and provide the structured support to make that happen.'
'One thing is abundantly clear: we need to do more to achieve meaningful and sustainable change for women in our industry.'
