Opinion
Entertainment is the new front page for brands
Amazon Ads' Chris Wilson on why sheer proximity to a hit show isn't enough, and Off Campus and Elle prove it takes more.
by Chris Wilson – Sep 10, 2026
Protecting media quality in a high-pressure market
DoubleVerify's Sophia Warren says rushed budget calls invite AI slop, ad fraud, and weaker overall campaign performance.
by Sophia Warren – Sep 10, 2026
What M&C Saatchi's closure teaches us about the advertising agencies' business
TrinityP3's Darren Woolley on the three commercial pillars every agency needs - the one thing too many quietly let slip.
by Darren Woolley – Sep 9, 2026
Is the ‘Albo-rithm’ making bad recommendations?
Fabulate’s Nathan Powell argues Canberra has picked the wrong villain, and the algorithm isn’t the one doing the damage.
by Nathan Powell – Sep 9, 2026
Raygun has done the one thing that I never could
"I never expected the Raygun doco to make me feel bad about my life."
by Nama Winston – Sep 7, 2026
Latest stories
Is Lindsay Clancy really the poster child mothers want?
A TikTok trend has turned a triple murder case into maternal content, raising a question about advocacy, grief and loss.
by Natasha Lee – Sep 6, 2026
When imposter syndrome gets something right
Netflix’s Raygun documentary accidentally exposes a workplace truth: sometimes feeling like an imposter is useful information.
by Tom Gosby – Sep 3, 2026
Anthony Albanese is back at the Pacific Islands Forum. But I’m still thinking about that shirt
One year on, Albanese is back at the Pacific Islands Forum. But there is one diplomatic incident we still cannot forget.
by Natasha Lee – Sep 3, 2026
The indies have earned their seat at the table – what do we do with it?
MAA CEO Sam Buchanan says indies now manage 40% of Australia's total ad spend, so what comes next for the whole sector?
by Sam Buchanan – Sep 2, 2026
The end of the 'polished' post: why authentic brand storytelling is the new SEO superpower in the era of AI slop
Yango's Hannah Mannion says AI platforms now judge brands on consensus, not polish – and that changes the game entirely.
by Hannah Mannion – Sep 2, 2026
What the EV boom can teach marketers about branding
Yahoo DSP's Keren Homan unpacks how a crowded Australian EV race reveals the real playbook behind lasting brand loyalty.
by Keren Homan – Aug 31, 2026
The watermark paradox: Are we protecting human authorship or AI?
As AI watermarks spread, the bigger question is whether provenance can protect human authorship from the synthetic loop.
by Marie-Celine Merret Wirstrom – Aug 25, 2026
The rumour about Meghan Markle that's tragic if it's true
Markle has fallen prey to a rogue online attack, because if you didn't already know, she can't do anything right.
by Nama Winston – Aug 24, 2026
The marketing industry's truth-in-pricing problem (and why adland is to blame)
TrinityP3's Darren Woolley says adland built luxury brands on premium pricing, then sold its own expertise by the tonne.
by Darren Woolley – Aug 23, 2026
Eyeliner, ageing and the media’s MAGA obsession
From Natalie Harp’s eyeliner to Karoline Leavitt’s pores, political analysis keeps slipping into the same, old misogyny.
by Natasha Lee – Aug 23, 2026
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