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It is time to critically examine one that may have the greatest legacy of all: the belief that customer loyalty is the...
Users don't just watch; they lean in with more than 50% of users say they are focused only on the platform when...
Your personal brand IS your reputation - your drivers, your skills, your personal attributes, that give you a different value to that...
Too many organisations are clinging to long-term goals alone, ignoring the reality that things move fast, systems go obsolete, and their sprawling...
"Attention is not just another advertising metric—it’s a strategic tool that will define the next era of media measurement."
'Consumer expectations have changed dramatically. We live in an always-on culture. Choice is abundant yet attention is scarce.'
'It’s a rare moment that draws national attention, drives foot traffic and sparks deep cultural moments - offering brands the chance to show...
Social media rewards clarity. The simpler your story, the easier it is to follow.
Ryan Sullivan, Director of Partnerships ANZ at VIOOH: 'Brands are typically seeing much higher engagement across digital channels from audiences first exposed...
'People trust people, and there's nothing more trustworthy than hearing directly from someone who works at a company or, even better, founded...
'Marketers who prioritise attention, and not just viewability, will be able to demonstrate the effectiveness of their campaigns and their impact on...
“The money is coming. Just make sure the passion stays, and the fans are the #1 priority,” writes Barry O’Brien OAM, chairman...
The future belongs to those who dare to think long-term and invest wisely.
WARC's most recent Global Ad Trends report has highlighted a significant decline in global news brand advertising expenditure. Ben Gunn looks at...
'In an industry defined by perpetual evolution, clinging to the familiar may seem like a pragmatic choice.'
"My work village stepped in and gave me the support I needed to be able to do it all- chase the family...
“Overtaking Google’s position of dominance was once seen as ambitious. Yet it no longer feels out of reach.” – Taylor Fielding, CEO,...
The landscape is shifting fast and continues to evolve we need to better understand these channels with different goals in mind.
