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'Advertising has never just mirrored social change — it’s driven it.'
'We don’t just want our audience to notice us – we want them to remember us.'
David Hickey: 'This is the new battleground for corporate communications: a landscape where misinformation travels faster than facts.'
InfoSum’s Richard Knott argues that Large Marketing Models (LMMs) will reshape advertising by connecting insights across siloes, without moving or exposing data.
'If you’re not operating like a tech-led business, even if your product is creativity or media strategy, you’ll fall behind, and quickly.'
"It’s about creating a consistent presence across channels, reinforcing your message at every step."
For marketers, the uncertainty isn’t just frustrating - it threatens the very practices that uphold our profession.
Programmatic and direct OOH are not competitors. They are partners in delivering impactful, data-informed campaigns that reach the right audience at the...
"AI will prioritise genuine human storytelling and content – and so will the public."
FY26 success will come from smarter targeting, authentic timing, and customer-first thinking.
This is a huge win for real creators and businesses or brands who’ve been drowned out by bots and copy-paste tactics.
In an era where every dollar must prove its worth, the best-performing brands aren’t simply cutting costs, they’re redefining how they invest.
'The best talent aren't waiting for opportunities to land, they’re asking us to help them make it happen.'
"It’s not just about how many people you reach, but how you reach them – and who they really are when they...
The truth is, you’re not losing attention because it’s hard to get. You’re losing attention because you're building boring plans that ignore...
Decades of data show that great creative is one of the most powerful - and often underleveraged - growth levers available to...
'If paid search was your brand’s comfort zone, it’s time to get uncomfortable. The channel isn’t dead but it’s no longer a...
'This is OOH’s moment to shine.'
