CTV
Showing 1 - 10 of 13 results
'Pretty epic for a small indie': How T&T Media beat the holding companies to Stan.'s ad break
Two clients, no holding company muscle, and a pitch deck that wasn't even finished. Here's how T&T Media made it happen.
by Natasha Lee – Aug 16, 2026
Breaking the digital ceiling: Why streaming TV is the high-growth engine online retailers are missing
Nine's Todd Fisher explains how streaming TV can help e-commerce brands smash right through the digital growth ceilings.
by Todd Fisher – Jul 24, 2026
Opportunity or threat? Indie agencies can't decide what AI is
The IMAA's 2026 Indie Census finds cautious optimism - and a deepening tension at the heart of the AI opportunity.
by Mediaweek – Jun 24, 2026
How standards are shaping the future of streaming advertising
Index Exchange's Janette Higginson on why programmatic standards are the key to unlocking streaming's full ad potential.
by Janette Higginson – Jun 23, 2026
IAS drops a flashlight into the murky waters of CTV
The Total TV tool from IAS helps buyers stop buying blind on premium streaming apps.
by Duane Hatherly – May 1, 2026
The home screen is the new prime time for Connected TVs
LG Ad Solutions’ latest research finds the Smart TV home screen has become the starting point for half of Australian CTV viewers.
by Dan Barrett – Aug 13, 2025
54% of marketers to cut ad budgets this year: Nielsen
Nielsen’s seventh Annual Marketing Report reveals global marketers are balancing innovation in AI and retail media with planned cuts to ad budgets.
by Tom Gosby – May 21, 2025
VMO and Yahoo team up to take CTV campaigns out of the living room
OmniStream launches to connect connected TV with place-based DOOH buys.
by Natasha Lee – Mar 26, 2025
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments."
by Amy Shapiro – Jul 4, 2024
Contextual and Connected: the future of programmatic advertising
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
by Tess Connery and Brittney Rigby – Mar 13, 2024
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