Agency & Marketing
Sodaly joins Love Island Australia as official drink
The drinks deal puts the range on screen and takes a limited-edition Tropic bottle into 7-Eleven and Woolworths outlets.
by Staff Writer – Oct 11, 2026
Tubi brings first global brand campaign to Australia
A national rollout spans CTV, outdoor, radio and digital as the free streamer reports growth in Australian viewing time.
by Natasha Lee – Oct 5, 2026
Jon Cook to leave WPP as Eric Campbell takes VML helm
Eric Campbell will take over the global agency in March 2027, as WPP prepares to outline wider creative leadership team.
by Natasha Lee – Oct 5, 2026
Mumpower launches Mumpower Approved™ for insight and visible proof
Many brands say mums trust them. These brands prove it.
by Staff Writer – Sep 30, 2026
ACAM launches AI advisor network with Maestro
Four practitioners are accredited and another 10 are in training as a national network expands AI support for marketers.
by Staff Writer – Sep 30, 2026
Latest stories
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Gumtree returns to brand advertising with Digitas’ ‘Good Stuff’
Gumtree returns to brand work with a new Digitas platform shaped by marketplace activity, from fitness to cars and pets.
by Staff Writer – Sep 28, 2026
Pureprofile nominates Michelle Kvello as Liz Smith retires
Michelle Kvello faces a shareholder vote at the October AGM, when Liz Smith will leave the research company's board seat
by Staff Writer – Sep 25, 2026
The human touch: Inside Reddit’s pitch to Australian advertisers
Reddit's campaign tool automates ad delivery, while its Australian team makes the case for advice from real people here.
by Natasha Lee – Sep 24, 2026
JOLT appoints two Sydney group sales managers
John Chapman and Emily Changizi join JOLT's sales team as it builds agency and direct client partnerships across Australia.
by Staff Writer – Sep 23, 2026
Everlab appoints OUTSIDE IN for first major campaign
The October campaign will introduce the preventive health company to a wider Australian audience after a national pitch.
by Staff Writer – Sep 23, 2026
IMAA graduates record Female Leaders of Tomorrow cohort
The six-month mentoring program delivered 225 hours of leadership training, with 39 mentees completing the 2026 program.
by Staff Writer – Sep 22, 2026
'It's getting worse': Darren Woolley warns creator budgets are being swallowed by agency margins
TrinityP3 says hidden agency costs could leave creators with just 35% of a brand’s total campaign investment spend.
by Natasha Lee – Sep 21, 2026
Bureau of Everything goes big for Domino’s New Yorker return
A firefighter, a yellow taxi and a Sydney block party bring the pizza brand's larger-than-life campaign into the real world.
by Natasha Lee – Sep 21, 2026
'Compelling and amazing': Media buyers give their verdict on Nine's Upfronts 2027
Agency leaders review NineNeo, Nine Outdoor and the network’s plan to connect premium media, audience data and commerce.
by Natasha Lee – Sep 17, 2026
Jo Boundy to leave CommBank after four years as CMO
Monique Macleod: "Jo has played an important role in evolving how we connect with customers, communities and the broader Australian public."
by Staff Writer – Sep 17, 2026
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