Alisha Buaya
Most Australian marketers still prioritise identity over mindset, GumGum finds
Matt Coote: "Australian marketers have clearly embraced mindset as a concept. The challenge now is moving it from something teams consider to something they actually plan and buy against."
by Alisha Buaya – Oct 21, 2026
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Vitasoy runs 'That’s a Little Win' across Australia and New Zealand via QMS
Tim Murphy: "Our unified expertise across ANZ provides agencies and their clients greater opportunities to seamlessly plan and buy across both markets."
by Alisha Buaya – Oct 21, 2026
Gotcha4Life launches Mental Health Month campaign with six new emotions
Belinda Elworthy: "Each of these new emotions comes with an exercise in the Mental Fitness Gym app, so people can take that step and then do something about it."
by Alisha Buaya – Oct 21, 2026
Archie Rose and Chris Hemsworth unveil new look whisky range ahead of US launch
Chris Hemsworth: "It’s Australian distilling at its absolute peak."
by Alisha Buaya – Oct 21, 2026
Visit Victoria names Clemenger BBDO agency of record
Mike Napolitano: "We're looking forward to helping tell contemporary stories about the state that capture its energy, diversity and distinctiveness, and inspire more people to experience it for themselves."
by Alisha Buaya – Oct 20, 2026
Scotts launches 'WEE-MERGENCY' campaign with Beau Ryan
Kerry Sephton: "We didn’t want this to feel like traditional lawn-care advertising."
by Alisha Buaya – Oct 20, 2026
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Influencing opens its media database to PR professionals
Phil Sim: "We don't ask for a credit card, we ask for your credentials."
by Alisha Buaya – Oct 20, 2026
'You give them something iconic': Joel Farland on the sound of brand moments
The music director behind Nine’s Upfront, the TikTok Awards and Vogue’s Summertime Ball on building tension, earning attention and why the jingle deserves a comeback.
by Alisha Buaya – Oct 20, 2026
Myer unveils 2026 Christmas campaign with Howatson + Company
Amanda McVay: "We want Myer to be the place Australians come to find that gift, with the range and the expertise to help them do it."
by Alisha Buaya – Oct 20, 2026
Sandbox Media takes full Bing Lee media account
Anita Savoldi: "Consolidating our media under one agency was the right decision for us."
by Alisha Buaya – Oct 20, 2026
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Airbnb and Bunnings team up to turn spare rooms into listings
Justine Mills: "This partnership brings together practical home improvement ideas and hosting inspiration to help customers unlock the potential of spaces that may otherwise be underused."
by Alisha Buaya – Oct 20, 2026
Tixel bets on 'life gets in the way' in first campaign
Kevin Azzopardi: "This campaign is about bringing them together, fairly and safely. The characters and the setting are all a bit absurd, but that’s kind of the point: it shows how far a fan will go to not miss a gig."
by Alisha Buaya – Oct 20, 2026
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