Advertising

La Nuit de l'Advertising brings 170-plus ads to Sydney
The French cult event will screen more than 170 commercials from 45-plus countries at the Hayden Orpheum in October.
by Tom Gosby – Sep 14, 2026

Sydney Sweeney 'puts the focus on sports' in new ad
Sweeney shot the mostly-naked video while in Australia, so hopefully wasn't too cold.
by Nama Winston – Sep 10, 2026

Uber Advertising unveils new formats, Fan Experience packages at 2026 Upfronts
Branded cars, ride upgrades, vouchers and Fan Experience packages headline Uber's latest ad push.
by Staff Writer – Sep 10, 2026

Shift 20 and Bus Stop Films launch The Full Frame
The joint offering gives brands one pathway to hire deaf, disabled and neurodivergent talent across cast and crew.
by Tom Gosby – Sep 6, 2026

News Australia puts trust at centre of new health push
Better Men, The Happiness Project and Health of the Nation lead News Australia’s expanded health pitch.
by Tom Gosby – Sep 3, 2026
Latest stories

Club Kayo gives creators the keys to Fox Sports
DAZN Media+ says Club Kayo will pair retained creators with broadcast access across AFL, NRL, cricket and motorsport.
by Tom Gosby – Sep 3, 2026

IAB Australia warns ad measurement is hitting a data wall
The industry says better measurement will depend on shared campaign data, not another standalone methodology.
by Tom Gosby – Sep 2, 2026

ChatGPT Ads hits US$1 billion run rate in under 200 days
OpenAI says ChatGPT Ads crossed a US$1 billion annualised run rate less than 200 days after launch.
by Tom Gosby – Sep 1, 2026
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Reddit appoints Cassie Gilbert as ANZ director amid advertiser growth
Reddit names Cassie Gilbert to lead ANZ as advertiser numbers climb and Australia becomes one of its top global markets.
by Staff Writer – Sep 1, 2026

Video boom drives internet ad spend to record $19.8 billion
Australia’s internet ad market grew 14 per cent in FY26, with social video and search setting new highs.
by Tom Gosby – Aug 30, 2026

Retail media hits $200bn as ad overload threatens growth
WARC warns slowing growth and crowded retail platforms could undermine shopper experience and campaign effectiveness.
by Staff Writer – Aug 19, 2026
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DoubleVerify deepens TikTok push amid US$2.15 billion Nielsen deal
DV has expanded brand suitability and viewability measurement to TikTok Pangle across 48 markets, including Australia.
by Tom Gosby – Aug 13, 2026

Australians call out advertisers as complaints jump 10 per cent
More than 3,400 complaints were lodged, while 69 per cent of Australians said they avoid offending brands.
by Tom Gosby – Jul 30, 2026

Mutti nails fan obsession in bold OOH campaign
WiredCo turns a fan’s Mutti manicure into large-format OOH for the latest ‘Confessions of a Muttiholic’ campaign.
by Tom Gosby – Jul 28, 2026
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Quantcast taps Tom Weaving for Southeast Asia growth push
The former Trade Desk executive will drive growth across Singapore, Hong Kong and other emerging Southeast Asian markets.
by Tom Gosby – Jul 27, 2026

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