CTV
Showing 11 - 15 of 15 results
IAB: Digital video advertising revenue grows to $3.78 billion in 2023
Gai Le Roy: "Agencies are facing challenges such as standardisation in metrics across screens, now including different DOOH, retail media platforms and CTV environments."
by Amy Shapiro – Jul 4, 2024
Contextual and Connected: the future of programmatic advertising
Liam McCarten: "Having the right context can deliver a sizable boost in performance for advertising."
by Tess Connery and Brittney Rigby – Mar 13, 2024
Amazon US offers low ad prices to get brands on board for Prime Video Ads launch
Prime Video's ad-tier offering is expected to launch in Australia later in the year.
by Mediaweek Admin – Jan 9, 2024
GroupM: Australian ad spend growth to remain flat with 0.9% lift in 2024
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
by Mediaweek Admin – Dec 11, 2023
Seven aims to grow total TV trading with Advanced Advertising team
"The future of total TV audience trading in Australia"
by Mediaweek Admin – Dec 5, 2023
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.