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Labor and Liberal parties lead $36 million digital ad surge on Google and Meta, outspending Clive Palmer’s Trumpet of Patriots.
Luisa Dalli: 'This is a game-changer for media planning - and a win for brands, agencies, and audiences alike.'
Nine’s The Floor launched strongly, topping entertainment in key demos and drawing over 2.2 million viewers nationally across Total TV.
Lyndall Spooner: '5D-AI can fundamentally change how businesses operate, understand and respond to competitor activities and the influence of technology on consumer...
The AFL and NRL delivered strong results across Friday, while Sunday night saw a lift with Seven’s Leaders’ Debate and Nine’s Travel...
Seven’s Home and Away topped BVOD for 16–39s and 25–54s, while Seven News edged out 9News in Total People.
The Great Debate – Election 2025: Australia Decides pulled in over 2.1 million viewers, leading key demos and ranking as Nine’s top...
AFL and NRL led the charge across Easter, pulling in big audiences from Good Friday to Easter Monday.
ABC’s Australia Votes 2025: ABC News Leaders Debate was a major drawcard, reaching 1.76 million viewers nationally across total TV platforms.
In a Mediaweek exclusive, Google’s general manager of Ads Safety discussed combating bad ads and advertiser accounts, the reliance on human moderation,...
Seven News secured the top spot in Total People, while Nine’s Paramedics proved strong with younger viewers, including 16–39s and key demos.
Meltwater data shows power prices, cost of living and influencers driving public engagement around election.
Nathan Powell: 'Clearly the Albanese team have learnt a lesson or two about TikTok and are following best practice on the platform.'
Australian Survivor wrapped up with a strong finish on 10, winning the night in 16-39s and performing solidly in 25-54.
Richard Knott: 'As our first locally based team member, he’ll play a key role in supporting our clients and partners as they adopt privacy-first data collaboration...
9News and Seven News were weekend staples, but Australian Survivor made a strong play in the 25–54 and 16–39 demos on Sunday...
Seven’s Thursday Night AFL outperformed Nine’s NRL coverage in total audience, particularly among 25-54s and 16-39s. Both sports shows posted solid BVOD...
Nine’s The Hundred With Andy Lee and Seven’s Home and Away performed well with viewers under 40, highlighting shifting tastes in younger...
