Data
QMS research finds Winter Games network lifted brand consideration
QMS says its Winter Games network delivered gains in consideration, affinity and preference for brands.
by Staff Writer – Jul 23, 2026
Demand exists before the click, Seven and SCA research finds
New Seven, SCA and Prophet research suggests demand is often created long before consumers ever convert.
by Natasha Lee – Jul 22, 2026
Seven sharpens ad targeting with Circana and Experian
The collaboration combines purchase behaviour, consumer profiles and Seven’s 15.5 million verified 7plus users.
by Staff Writer – Jul 16, 2026
Australian box office records first-ever three consecutive $100M months
April, May and June 2026 each cleared $100 million, marking a historic first for Australia's cinema, new figures reveal.
by Natasha Lee – Jul 3, 2026
The data doesn't lie: proof Karl Stefanovic could be Australia's Joe Rogan
Fabulate data shows Karl's post-Nine audience is older, more male, and built a lot like Rogan's.
by Natasha Lee – Jun 29, 2026
Latest stories
Network 10 posts record streaming figures in H1 2026, up 34% year-on-year
10 Streaming reaches 3.4 million Australians per month as sport and comedy deliver landmark first-half results.
by Natasha Lee – Jun 29, 2026
Global study finds women are live music's biggest spenders - and its most underserved fans
86% of women would spend more at live music. They just need the industry to design designed how they show up.
by Natasha Lee – Jun 22, 2026
Social media is coming for TV news - Nine's top news boss says she's ready
One point separates TV and social media as our most-used news source, but Fiona Dear is prepared for that multi-platform shift.
by Natasha Lee – Jun 17, 2026
YouTube overtakes Netflix in daily viewing
Data shows YouTube now averages 99.1 minutes per account, ahead of Netflix’s 93.4 minutes.
by Mediaweek – Jun 4, 2026
Aussies are chasing small wins as cost-of-living pressure bites
A new from ING has found groceries have become a key battleground for cost control.
by Vihan Mathur – May 29, 2026
The infomercial is back, and it lives on TikTok
'The 30-second tutorial is ‘Big Kev with a smartphone’, and it is just as effective as it was then.'
by Vihan Mathur – May 28, 2026
New 5D data shows experienced buyers are ditching brand loyalty
As it turns out, marketers may have a loyalty problem.
by Natasha Lee – May 28, 2026
Cost-of-living crunch sends Australians bargain-hunting online
Ipsos iris data for April shows Australians searched for cheaper insurance, groceries, rewards programs and utilities.
by Mediaweek – May 22, 2026
Deloitte report finds ABC now critical to Australia’s screen survival
Aunty's MD Hugh Marks said the report highlights the impact of sustained investment in the broadcaster.
by Vihan Mathur – May 21, 2026
Eurovision 2026 pulls millions of Australian viewers for Delta Goodrem performance
More than 3.27 million viewers tuned in for Eurovision 2026, with audience reach up 45.2%.
by Neil Griffiths – May 18, 2026
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