Data
Word of mouth drives six times more product trial than paid ads: Social Soup
Only 4% of grocery buyers credit paid ads for their last new-product trial. Another person? That earns the nod from 27%.
by Natasha Lee – Nov 6, 2026
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Subscription TV contributed $2.4 billion to the economy in 2025
Deloitte counts 2.6 billion viewing hours and 15,728 jobs, but the fine print shows who is really carrying the load now.
by Natasha Lee – Nov 3, 2026
Australians are reading more news but paying for less of it: Deloitte
Weekly news time climbs to 2h 30m, yet just 3% of households now pay for news, with ads and paywalls the chief barriers.
by Natasha Lee – Nov 2, 2026
Ipsos iris to launch weekly audience data
Subscribers will get a faster read on audience shifts, breaking news and content trends with monthly rankings unchanged.
by Staff Writer – Nov 1, 2026
Netflix joins TV’s ratings currency in fight for ad dollars
Advertisers will get a clearer view of how the streamer's ad-supported audiences compare with broadcasters from February.
by Natasha Lee – Nov 1, 2026
Latest stories
New report shows linear TV is losing the battle of the box to streaming
Two-thirds of Australians now prefer streaming to watching TV, and the VFC’s first report says ad dollars should follow suit.
by Natasha Lee – Oct 25, 2026
news.com.au overtakes ABC News as Australia’s most-read news brand in September
Just 25,000 users separate the top two, while ticketing sites ride Bruno Mars, Dom Dolla and the NFL to a big September.
by Natasha Lee – Oct 22, 2026
Events, OOH and retail media lead Australia's media hiring rebound
Justin Randles: "The job market in the media & events industry has been up and down over the past three years, so I’m loath to call this result a recovery."
by Alisha Buaya – Oct 7, 2026
Optus accounts for most telco complaints as unfair sales concerns surge
Overall complaints fell, but reports of customers being exploited more than doubled in the telco ombudsman's latest data
by Natasha Lee – Oct 6, 2026
Video boom drives internet ad spend to record $19.8 billion
Australia’s internet ad market grew 14 per cent in FY26, with social video and search setting new highs.
by Tom Gosby – Aug 30, 2026
EV curiosity drives 12.2 million Australians into auto content
Ipsos iris says automotive content reached 57.5 per cent of online Australians in July, led by search and EV research.
by Tom Gosby – Aug 27, 2026
News Corp Australia reaches 16.7 million Australians in July
News Corp Australia reached 16.679 million people in July, putting it 2.6 million ahead of its nearest rival.
by Tom Gosby – Aug 27, 2026
QMS study finds DOOH can drive impact in one second
QMS research finds digital out-of-home can deliver brand and sales outcomes after around one second of active attention.
by Natasha Lee – Aug 12, 2026
QMS research finds Winter Games network lifted brand consideration
QMS says its Winter Games network delivered gains in consideration, affinity and preference for brands.
by Staff Writer – Jul 23, 2026
Demand exists before the click, Seven and SCA research finds
New Seven, SCA and Prophet research suggests demand is often created long before consumers ever convert.
by Natasha Lee – Jul 22, 2026
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