Out-of-Home (OOH)
Latest stories
QMS launches landmark research revealing the top priorities shaping marketers’ investment plans
At SXSW Sydney, QMS Global Advisor Anne Parsons announced the results and led a discussion into marketing priorities.
by Frances Sheen – Oct 16, 2025
Gawk Outdoor parts ways with oOh! Media after eight-year partnership
From January 2026, agencies will book Gawk Outdoor directly as the company ends its eight-year relationship with oOh! Media and takes agency sales in-house.
by Mediaweek – Oct 13, 2025
oOh!media unveils Metro Tunnel assets, creating media-first dual-city network
oOh!media will launch advertising across Melbourne’s Metro Tunnel, offering brands exclusive access to five new CBD stations and extending its dual-city reach alongside Sydney Metro.
by Mediaweek – Oct 8, 2025
Cartology extends Retail Out of Home partnership with Region Group
The renewed agreement sees Cartology expand its digital screen network across Region Group’s 77 centres nationwide, adding 26 new small-format screens.
by Mediaweek – Oct 8, 2025
From static to smart: The role of AI in the next era of DOOH
'Weather-triggered ads on cold mornings or live sports updates are great examples of how contextual relevance drives impact.'
by Matthew Bushby – Oct 6, 2025
QMS appoints Ben Dillon-Smith as first creative director
Ben Dillon-Smith joins QMS in the newly created role of creative director, bringing more than 20 years’ experience across TV, radio, digital and brand campaigns.
by Mediaweek – Sep 29, 2025
Specsavers launches highly-anticipated new OOH campaign with 170-metre long billboard 'printing error'
Specsavers has unveiled a new out-of-home campaign, featuring a deliberate 'mistake' on the Southern Hemisphere’s largest billboard.
by Mediaweek – Sep 25, 2025
Marketers urged to rethink summer as Aussies spend $166 billion
Australians spent $166 billion between December and February, with oOh!media urging marketers not to overlook summer as a key retail moment.
by Mediaweek – Sep 15, 2025
QMS to absorb MediaWorks OOH as NZ unit rebrands
Wendy Palmer: 'Aligning our OOH division with QMS makes strong strategic sense.'
by Alisha Buaya – Sep 10, 2025
Mentos set to 'Mouth Off' with 3D cube campaign at World Square
Nikolah Gibson: 'This campaign gives our target market something as fresh and bold as they are.'
by Alisha Buaya – Sep 9, 2025
Elton John's eyewear now as big as a bus in 3D outdoor campaign for Specsavers
Specsavers has debuted its first 3D digital out-of-home campaign in Australia, teaming up with QMS to showcase the Elton John Eyewear collection at Emporium Melbourne.
by Mediaweek – Sep 3, 2025
yo, Menulog scales ethical AI-powered hyperlocal campaign with Bliss n Eso
Kiely Decker: 'Our ambition was to weave hyperlocalisation into every execution, from audio shout-outs to shopfront visuals, without losing craft.'
by Alisha Buaya – Sep 2, 2025
Krista Walton steps up as NSW agency sales director at oOh!media
Krista Walton has been promoted to lead the NSW agency sales team at oOh!media, after six years as group business director.
by Mediaweek – Sep 1, 2025
Rediscover curiosity and entertainment through the Internet with new More Telecom and The Royals brand campaign
Rick van Emmerick: 'We’re all about bringing more to peoples’ worlds. It’s More nbn® and mobile that delivers the stories, experiences and discoveries that fuel curiosity - giving more people the magic of the internet.'
by Alisha Buaya – Aug 28, 2025
Mentos back emerging Aussie music talent with Fresh Sounds
Mentos has teamed with The Idea Shed and Rolling Stone Australia to launch Fresh Sounds, a campaign giving up-and-coming local artists real industry exposure.
by Mediaweek – Aug 28, 2025
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