Out-of-Home (OOH)
Latest stories

QMS returns to SXSW Sydney as marketing and media tracks sponsor
Simon Cahill: 'Expect game-changing ideas and fresh perspectives that challenge assumptions, spark collaboration and set the agenda for what’s next in this space.'
by Alisha Buaya – Aug 14, 2025

JCDecaux revamps Southern Cross Station into major digital media precinct
Samsung is the first brand to launch a full-scale takeover across the upgraded station.
by Frances Sheen – Aug 13, 2025

James Taylor appointed oOh!media CEO, departing SBS
SBS managing director James Taylor will join oOh!media as CEO by early 2026, following seven years leading the public broadcaster.
by Mediaweek – Aug 12, 2025

OMA launches new awards season, celebrates local and global OOH wins
Elizabeth McIntyre: 'The launch of this year’s Creative Awards season celebrates not only bold ideas, but how those ideas evolve within our channel.'
by Alisha Buaya – Aug 11, 2025

JOLT charges ahead with new hires and global expansion
Carin-Lee Skelton: 'This growth not only reflects the strength of the JOLT proposition, but is a signal of momentum, ambition, and the confidence we have in our team.'
by Alisha Buaya – Jul 29, 2025

TorchMedia extends reach with new Sydney Metro inventory
Kirsty Dollisson: 'The Sydney Metro offers passengers convenient, frequent services in a premium, uncluttered environment.'
by Alisha Buaya – Jul 29, 2025

Better together: Why a hybrid OOH strategy outperforms all others
Programmatic and direct OOH are not competitors. They are partners in delivering impactful, data-informed campaigns that reach the right audience at the right time in the right place.
by Ben Baker – Jul 28, 2025

OMA CEO on why OOH creative cuts through and what's getting in the way
'We are a great director of traffic in terms of where people are going to need that presence and brand awareness to make that sale and pathway to purchase.'
by Alisha Buaya – Jul 28, 2025

Gawk Outdoor hits milestone in NSW with 50th Digital Billboard
Peter Upton: 'We’re beyond excited to launch our 50th digital billboard, and there’s something poetic about doing it in Bega, known for Bega Cheese.'
by Alisha Buaya – Jul 27, 2025

QMS and L’Oréal debut Australia's first 30-second 3D DOOH ad for Kérastase
L’Oréal and QMS launch a cutting-edge digital out-of-home campaign for Kérastase Gloss Absolu, marking a first for 30-second full motion 3D OOH in Australia.
by Tom Gosby – Jul 23, 2025

Advertising cleared for takeoff: JCDecaux unveils new airport formats
Jemma Enright: 'These new assets elevate the SYD offer, giving brands the opportunity to make a statement and influence traveller hearts, minds and purchases where it matters most.'
by Alisha Buaya – Jul 21, 2025

JOLT’s EV audience insights reveal new opportunities for digital out-of-home
JOLT’s new report highlights how EV adoption is creating a values-led, digitally engaged audience advertisers can reach via street furniture of the future.
by Tom Gosby – Jul 21, 2025

Now NZ's biggest OOH company, QMS-backed MediaWorks wins Auckland Transport
Barclay Nettlefold: 'This win is a game changer and re-shapes the way OOH will be planned and bought by advertisers in New Zealand.'
by Alisha Buaya – Jul 15, 2025

QMS unveils 2026 Winter Olympics and Paralympics partnership packages
Mark Arbib: 'Through our partnership with QMS, we’re ensuring those athletes’ journeys are seen, celebrated and supported.'
by Alisha Buaya – Jul 10, 2025

Elizabeth McIntyre’s World Out Of Home Conference: A global snapshot of innovation, insight and momentum
McIntyre and Cathy O'Connor were presenters at the global event in Mexico attended by 800 delegates.
by Elizabeth McIntyre – Jul 1, 2025

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