Out-of-Home (OOH)
Latest stories

JCDecaux launches ASPIRE digital network in Brisbane
Sam Noble: 'With fast population growth, major infrastructure investment and the 2032 Games on the horizon, it’s a market full of opportunity.'
by Alisha Buaya – Aug 27, 2025

Zeller taps RCJ partner on new campaign for EFTPOS solution Terminal 2
Joshua McNicol: 'This campaign is about visibility and credibility. We’re excited to see it come to life across Australia’s busiest commercial corridors.'
by Alisha Buaya – Aug 27, 2025

MobileMuster combines OOH, Social, and Art in phone recycling campaign
Simon Lee: 'In a world that’s flooded with flat screen digital experiences, there’s something timelessly engaging about dimensional, mechanical works like these.'
by Alisha Buaya – Aug 25, 2025

reo appoints JJ Eastwood to lead product, data and technology
JJ Eastwood joins reo as director of product, data and technology, bringing decades of digital and retail media experience to support reo’s trans-Tasman growth.
by Mediaweek – Aug 25, 2025

Still betting on social? Here’s why programmatic Out-of-Home is worth a rethink
Ben Baker, Managing Director For APAC, Vistar Media, makes a case for programmatic Digital Out of Home ad buys in the face of uncertainty surrounding social media in the shadow of the under-16 social media ban.
by Ben Baker – Aug 21, 2025

Outgoing CEO Cathy O'Connor on sustaining growth as oOh!media lifts revenue 17% and profit to 46%
'There are 90 million new assets that are coming to the business in the next couple of years. So, plenty more new opportunities to take to market.'
by Alisha Buaya – Aug 18, 2025

oOh!media upgrades Melbourne’s 3D billboard 'The Bourke'
Mark Fairhurst: 'It’s sheer size, commanding scale, and iconic placement set it apart as the premier screen for immersive 3DA and brand fame.'
by Alisha Buaya – Aug 14, 2025

QMS returns to SXSW Sydney as marketing and media tracks sponsor
Simon Cahill: 'Expect game-changing ideas and fresh perspectives that challenge assumptions, spark collaboration and set the agenda for what’s next in this space.'
by Alisha Buaya – Aug 14, 2025

JCDecaux revamps Southern Cross Station into major digital media precinct
Samsung is the first brand to launch a full-scale takeover across the upgraded station.
by Frances Sheen – Aug 13, 2025

James Taylor appointed oOh!media CEO, departing SBS
SBS managing director James Taylor will join oOh!media as CEO by early 2026, following seven years leading the public broadcaster.
by Mediaweek – Aug 12, 2025

OMA launches new awards season, celebrates local and global OOH wins
Elizabeth McIntyre: 'The launch of this year’s Creative Awards season celebrates not only bold ideas, but how those ideas evolve within our channel.'
by Alisha Buaya – Aug 11, 2025

JOLT charges ahead with new hires and global expansion
Carin-Lee Skelton: 'This growth not only reflects the strength of the JOLT proposition, but is a signal of momentum, ambition, and the confidence we have in our team.'
by Alisha Buaya – Jul 29, 2025

TorchMedia extends reach with new Sydney Metro inventory
Kirsty Dollisson: 'The Sydney Metro offers passengers convenient, frequent services in a premium, uncluttered environment.'
by Alisha Buaya – Jul 29, 2025

Better together: Why a hybrid OOH strategy outperforms all others
Programmatic and direct OOH are not competitors. They are partners in delivering impactful, data-informed campaigns that reach the right audience at the right time in the right place.
by Ben Baker – Jul 28, 2025

OMA CEO on why OOH creative cuts through and what's getting in the way
'We are a great director of traffic in terms of where people are going to need that presence and brand awareness to make that sale and pathway to purchase.'
by Alisha Buaya – Jul 28, 2025

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