QMS NZ has formally taken control of Auckland Transport’s street furniture advertising network, marking a defining moment for the company and New Zealand’s broader out-of-home (OOH) sector.
oOh!media previously the OOH NZ contract, which expired on 30 September, and told its shareholders it was ‘disappointed’ after losing the contract.
The handover follows an extensive transition process and gives QMS exclusive, long-term rights to nearly 2,000 advertising panels across Auckland.
These assets will be integrated into the company’s existing national portfolio of transit, transport hub, and large-format billboard inventory, both static and digital, creating a unified, data-driven OOH platform across the country.
With the completion of the transition, QMS now operates the largest OOH network in New Zealand, strengthening its footprint in the country’s most commercially significant market.
QMS NZ Director Adam Trevena described the milestone as a launchpad for innovation, saying, “We are thrilled to be officially live with the Auckland Transport street furniture network.
“The transition process has been exceptionally smooth, and I would like to thank all the teams involved for their outstanding work in ensuring a successful transition. This moment is not just about taking over assets; it’s the beginning a new era of innovation, growth and public utility for OOH in Auckland.”
The contract with Auckland Transport, one of the country’s most high-profile OOH concessions, also underscores how local government and private media operators are collaborating to deliver both public amenity and commercial outcomes.
Auckland Transport’s Head of Out of Home Media and Partnerships, Simon Soulsby, said the partnership would create new opportunities for advertisers while delivering a financial return for the city.“This is an exciting milestone for our new out of home media partnership with QMS as the team begins managing our street furniture advertising network, after a smooth transition from our previous operator.”
Tim Murphy
QMS Chief Sales Officer Tim Murphy described the new concession as a a new way in how out-of-home media is traded. “The Auckland Transport street furniture concession is a true game-changer that re-shapes the way OOH will be planned and bought in New Zealand.
“Our clients can now look forward to new and innovative campaign solutions, that are easy to plan and buy across New Zealand’s #1 OOH network.”