After eight years together, Gawk Outdoor and oOh! Media are officially ending their partnership, with agency bookings for Gawk’s network of more than 480 regional billboard faces to transition in-house from 12 January 2026.
The move means agencies and advertisers will no longer be able to book Gawk’s inventory through oOh! Media. Instead, Gawk will manage its own agency relationships, reflecting the company’s rapid regional growth and ambitions to build closer connections with the media industry.
Building its own agency team
To support the change, Gawk has established a new agency sales team. Tim Stevenson steps into the newly created role of group agency director, while Heidi Lawrie continues as agency sales director for Victoria.
New appointments include Mitchell Madeley, Khayam Jeffrey (Sydney) and Sam Liistro (Melbourne) as group sales managers, with Inese White and Akansha Sharma joining as agency sales coordinators.
This team will work directly with agencies nationwide, providing local expertise across Gawk’s regional out-of-home (OOH) network — the largest in south-east Australia.
A word of thanks
Luke Course, director at Gawk Outdoor, acknowledged oOh! Media’s role in the company’s growth: “We could not thank oOh! Media enough for their support over the last eight years. It has allowed us to grow rapidly, and we recognise their important contribution. We are confident we will look back on them as our first serious girlfriend, but now it is time to play the field ourselves and have some fun.”
Stevenson added: “We’ve been the best-kept secret in regional out-of-home. oOh! was our first love, but we’ve built a talented team, the momentum, and a large-scale communications platform to flirt with the whole industry.”
Reinforcing market leadership
Gawk’s independent shift cements its position as a leading player in regional OOH. Its footprint includes more than 422 static and 64 digital billboard faces across Victoria, South Australia and New South Wales.
• In regional Victoria, Gawk holds an estimated 80 per cent share of roadside OOH.
• In South Australia, it operates the largest digital billboard footprint of any provider.
• In regional NSW, Gawk has grown to become the second-largest operator, just behind oOh! Media.
Expanding in New South Wales
Gawk opened its first NSW office in Erina in July, signalling a long-term commitment to the state. The company is also preparing to open a new Sydney office, positioning the team closer to agency partners in the country’s largest media market.
“Having boots on the ground means we can deliver regional campaigns that are as bold and effective as anything in metro markets,” said Course.
About Gawk Outdoor
Founded in 2018 by brothers Luke and James Course, Gawk Outdoor is an independent out-of-home company specialising in high-impact regional billboards. The company was named on the AFR Fast Starters list in 2022 and continues to expand its presence across Victoria, NSW and South Australia.