Sydney-headquartered OOH verification specialist Veridooh has made four significant global hires as it continues its aggressive international expansion across North America, the UK and additional global markets.
The new appointments span sales, operations and marketing, strengthening the company’s leadership bench with talent drawn from DoubleVerify, Talon, Clear Channel, Adstream and other major industry players.
In the US, Veridooh has appointed Drew Weicker as Head of Agencies and Client Partnerships (North America) and Lindsay Leskanic as Account Director (North America).
Weicker brings more than two decades of digital sales and strategy experience, including nine years at DoubleVerify, where he rose to lead North American sales and played a key role in the company’s journey from growth-stage startup to publicly listed business.
Leskanic brings a strong background in out-of-home, having driven client strategy across luxury fashion, finance, and CPG categories during her time at Talon.
Her experience bridging creative ideas with measurable OOH outcomes is expected to support Veridooh’s growing US footprint.
UK-based hires to support global scale
Based in the UK but with global remits, Veridooh has hired Zoe Jones as Marketing Director (fractional) and David Divehall as Operations Director.
Jones has more than 20 years of media experience, including senior roles at Digital Cinema Media and Clear Channel before founding her fractional marketing agency, The Zoder Collective, in 2021.
Divehall will lead operational launch and service delivery across multiple markets. He spent 14 years at Adstream (now Extreme Reach), most recently as Global Operations Director, where he specialised in standardising workflows and scaling complex global operations.
Veridooh Co-founder and Co-CEO Mo Moubayed said the calibre of the new hires reflects the strength of the company’s mission and momentum.
“We are in an enviable position where we can attract the best of the best in the media industry. Our mission to grow the OOH industry through increasing trust and buyer confidence attracts those who want to make an impact at scale in an industry they love. I am grateful to be able to work with people who have experience in succeeding in the next stage of our growth.”
Top image: David Divehall, Zoe Jones, Drew Weicke and Lindsay Leskanic (not in order).