oOh!media has announced its launch partners for the first stage of the newly opened Melbourne Metro Tunnel.
Among the Australian leading brands include NAB, AGL, and Woolworths Group are debuting across 100% fully digital, state-of-the-art LED screens, marking a major milestone for Out of Home advertising in Melbourne.
The Metro Tunnel connects Sunbury in the west to Cranbourne and Pakenham in the southeast, through a fully integrated rail network across five uniquely designed, high-traffic stations: Arden, Parkville, State Library, Town Hall, and Anzac.
This latest rollout builds on the out of home company’s expanding Melbourne network, combining unmatched brand visibility with high-impact advertising opportunities.
‘Unmissable’ opportunities in Melbourne with oOh!
Mark Fairhurst, chief revenue officer, oOh!, said: ”Our Melbourne network is delivering brands unparalleled opportunities to be seen, remembered, and truly connect with audiences.
“It’s fantastic to see NAB, AGL, and Woolworths Group leading the way as the first to advertise on our new Metro Tunnel assets.
“It follows the recent launch of the Bolte Bridge takeover and shows the incredible momentum we’re building. There’s never been a better time to be unmissable in Melbourne.”
Metro Tunnel joins oOh!’s existing CBD and suburban rail network, expanding reach and providing additional dynamic audience engagement opportunities for brands.
At the same time, oOh! is delivering one of the city’s largest street furniture transformations, converting hundreds of classic panels to state-of-the-art LED screens. More than 70 new panels have been installed over the past three months with more scheduled to go live in 2026.
Connecting with Melbourne commuters
The Metro Tunnel will be fully integrated into Melbourne’s existing public transport network in early February next year and will accommodate more than 1,000 new weekly services.
oOh! secured the competitive Melbourne Metro Tunnel tender in 2024, further cementing its position as a leader in innovative Out of Home advertising solutions across Melbourne.
oOh!media’s Metro Tunnel assets gives brands the opportunity to connect with commuters across five architecturally distinctive and high-footfall stations.
The Metro Tunnel, featuring a twin nine-kilometre underground corridor, will double the size of Melbourne’s CBD rail network and is expected to add around half a million passenger trips into the city each week.