Cartology and Region Group have extended their long-term partnership for Retail Out of Home (ROOH) representation across the property group’s portfolio of more than 77 shopping centres nationwide.
Under the renewed agreement, Cartology will continue to install, manage and operate its extensive digital screen network within Region Group centres, including the rollout of 26 new small-format screens. The additions bring Cartology’s total small-format ROOH presence within Region Group’s assets to more than 320 screens.
The Region Group portfolio includes over 2,000 specialty tenants and is anchored by major retailers such as Woolworths and Coles. The network provides advertisers with a national platform to connect with both regional and metropolitan shoppers in high-frequency retail environments.
Greg Power, Cartology’s Head of Commercial Partnerships (ROOH), said the renewed partnership represents an important step in scaling Cartology’s national footprint.
“We are incredibly pleased to extend our successful partnership with Region Group, which contributes greatly to our network of over 3,400 screens nationwide,” Power said. “Through Cartology’s deep understanding of customers, our Retail Out of Home network goes from strength to strength, giving brands the scale and targeted reach to connect with high-frequency shoppers, delivering impactful interactions every day.”
Mircina Mayas, Partnerships Manager at Region Group, said the ongoing relationship reflects a shared focus on delivering value to shoppers and tenants.
“Our long-standing partnership with Cartology is built on a shared vision for creating exceptional customer experiences,” Mayas said. “Through our retail partnerships, we deliver more connected and valuable shopping experiences across Australia.”
The partnership underscores Cartology’s continued investment in customer-led media solutions and its commitment to driving effectiveness for brands in the Retail Out of Home sector.