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The awards recognise individuals, teams and organisations contributing to the development of the OOH industry.
Howatson+Company claims the Grand Prix at the 2025 OMA Creative Awards by gluing a massive marlin to a billboard.
The campaign builds on Ocean Spray’s broader Drink Different platform, which delivered a 26% uplift in brand consideration.
'Hopefully the board is too high for anyone to draw a dick on my head.'
OMA’s OUTperform event returns to W Sydney in May to tackle outdoor media's future, AI, and regulatory hurdles.
The proposition is built on three pillars: scale, breadth and market dominance.
The $20 million measurement tool MOVE 2.0 is live, giving planners power to track audience mobility over formats.
Following the March 16 hard switch to the new MOVE currency, JCDecaux shares how the fresh data validates OOH.
CEO James Taylor outlines an AI-driven future for oOh!media, while Mel Duffy unpacks a massive retail data upgrade.
The agreement takes effect from 1 May and cover major cities.
The campaign captures everyday scenes from communities across every state and territory, from remote towns and suburban centres.
The out of home sector officially launched its highly anticipated MOVE audience measurement tool nationwide.
The Australian outdoor industry's $20 million MOVE platform lands March 9, with world leading human attention metrics.
The OOH digital network has now expanded across one of the city’s busiest commuter motorways.
The broader ad markets may be cooling, but digital panels help the outdoor sector steal share from legacy rivals.
James Taylor believes the secret lies with OOH's ability to maximise exposure in an increasingly fragmented media landscape.
The ASX-listed outdoor media company reported total revenue of $691.4 million for the year to 31 December 2025.
The oOh!media executive champions the under-leveraged power of creativity, and why classic formats thrive.
