Out-of-Home (OOH)
QMS launches SHOP retail OOH network with Ford, Cbus and MYOB as first partners
Tim Murphy: "It gives advertisers the scale of a national DOOH buy, delivered with the intimacy of the 'Local Trust Halo' of retail OOH."
by Alisha Buaya – Oct 15, 2026
Noisy Beast launches new tagline and campaign for eeger
Emilie How: "The quality of their creative work has been exceptional, bringing fresh thinking and a compelling approach to how we showcase the opportunities available."
by Alisha Buaya – Oct 13, 2026
OOH revenue up 8.78% in Q3 to $376 million
Elizabeth McIntyre: "The growth over the past three months reflects strong momentum that has been the hallmark of our industry’s performance in 2026 so far."
by Alisha Buaya – Oct 13, 2026
oOh!media extends GPT partnership across 16 shopping centres
Robbie Dery: "Our long-standing partnership with GPT is a powerful endorsement of the strength and scale of our retail offering."
by Alisha Buaya – Oct 12, 2026
JCDecaux launches Nurture for Country with Chalkwest as first partner
Zak Kirkup: "This partnership with JCDecaux gives us an incredible platform to grow our visibility and show what an Aboriginal-owned business can look like at scale."
by Alisha Buaya – Oct 1, 2026
Latest stories
oOh!media unveils four new station dominations on Melbourne Metro Tunnel
Mark Fairhurst: "There is a real opportunity for brands to be among the first to make their mark."
by Alisha Buaya – Sep 27, 2026
QMS launches expanded OOH network across Auckland
The rollout adds 400 digital 75-inch DynaScan screens across more than 110 suburbs, extending beyond central Auckland into Greater Auckland.
by Alisha Buaya – Sep 22, 2026
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Why Perion believes programmatic DOOH has entered its next era
“We’re getting to a point where programmatic DOOH shouldn’t be sitting off to the side as this separate outdoor conversation.”
by Natasha Lee – Sep 14, 2026
QMS NZ launches City Rail Link network with six foundation partners
2degrees, BNZ, Spark, The Warehouse Group, ANZ and Tower anchor QMS NZ’s new digital OOH network.
by Tom Gosby – Sep 14, 2026
GIO takes its safety mat to Sydney streets
Leo Australia has turned GIO’s safety-mat brand device into three context-driven outdoor installations across Sydney.
by Tom Gosby – Sep 13, 2026
QMS lands Rams outdoor deal ahead of historic MCG game
QMS becomes the Los Angeles Rams’ outdoor media partner as Melbourne gears up for Australia’s first regular-season NFL game.
by Tom Gosby – Sep 7, 2026
Cost pressures fail to cool $175 billion summer spending
Australians spent 5.4 per cent more last summer, as oOh!media points marketers to earlier seasonal opportunities.
by Tom Gosby – Aug 26, 2026
Digital tightens grip as OOH revenue cracks $744 million
Digital now accounts for 77.1 per cent of OOH revenue, with the industry hitting $744.1 million in the first half.
by Tom Gosby – Aug 25, 2026
QMS hands Ben Gibb the reins in New Zealand
The former national sales director will lead QMS’ New Zealand business as its OOH network expands.
by Tom Gosby – Aug 20, 2026
oOh!media earnings slump tests I Squared’s $900m takeover bet
Revenue rose, but higher rents dragged earnings lower as oOh!media looks to a stronger third quarter.
by Tom Gosby – Aug 17, 2026
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