Data

Australia’s media agency market hit a record $9 billion in FY2025, led by digital and outdoor, despite a 7.1% dip in June ad spend, according to Guideline SMI.

by Mediaweek Admin – Aug 5, 2025

Mediaweek caught up Sam Buchanan, Lisa Squillace, Daniela Rocchi, Karen Halligan and Peter Wilson at the All Screens roll out.

by Alisha Buaya – Aug 4, 2025

Young Ham: 'It’s more than just a faster way to gather insights; it’s a fundamentally new way of making creative and strategic decisions.'

by Alisha Buaya – Aug 1, 2025

Alexis Wolf: 'By rethinking what search is, we unlock new ways of connecting with consumers - earlier, deeper, and more meaningfully.'

by Alisha Buaya – Jul 31, 2025

Younger Australians remain engaged, but national interest in Indigenous affairs has dropped to its lowest point since 2020, according to Ipsos' annual study.

by Tom Gosby – Jul 23, 2025

WARC’s 2025 Consumer Trends report highlights how cost-of-living pressure, creator trust, AI agents and social shifts are changing global buying behaviour.

by Tom Gosby – Jul 23, 2025

Hays’ FY25/26 Salary Guide shows media professionals are both top of the list for big salary bumps and bottom for satisfaction, highlighting a disconnect employers must address.

by Tom Gosby – Jul 23, 2025

Gai Le Roy: 'This year’s review highlights not just the pressure points, but the pathways to sustainable workforce growth.'

by Alisha Buaya – Jul 22, 2025

Georgia Falloon: 'When the stakes are high and emotions run deep, audiences become more engaged than ever.'

by Alisha Buaya – Jul 21, 2025

Shannon Ingrey: 'Whether that is through choosing debit over credit, expecting faster delivery, or trusting detailed product reviews, they are shopping with intention.'

by Alisha Buaya – Jul 18, 2025

Rose Lopreiato: Financial brands are also increasingly engaging consumers through digital channels - a trend we expect to continue as they target tech-savvy, digitally connected Australians.'

by Alisha Buaya – Jul 18, 2025

Celeste Huang: 'Reddit’s ad business is currently relatively small, but its impressive ad spend growth, its increasing reach, which now surpasses X, and its investment in AI is catching the attention of a wider pool of advertisers.'

by Alisha Buaya – Jul 18, 2025

Martin Filz: 'Marketers need to stay on top of these audience behaviours and motivations to think more holistically about what value looks like and where their audiences are making those judgments.'

by Alisha Buaya – Jul 15, 2025

Lachlan Brahe: 'Moving into its third year, this report demonstrates growth and enthusiasm for retail media whilst reminding us where we, collectively, need to lift our game.'

by Alisha Buaya – Jul 15, 2025

Meltwater’s social data reveals QLD took the narrative lead in this year’s Origin series, despite NSW edging out in total mentions.

by Tom Gosby – Jul 11, 2025