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Australia’s media agency market hit a record $9 billion in FY2025, led by digital and outdoor, despite a 7.1% dip in June...
Alexis Wolf: 'By rethinking what search is, we unlock new ways of connecting with consumers - earlier, deeper, and more meaningfully.'
Rose Lopreiato: Financial brands are also increasingly engaging consumers through digital channels - a trend we expect to continue as they target...
Ashley & Martin leads uplift across brand metrics, while McDonald’s and Victoria Bitter also post strong results through Foxtel Media’s cricket sponsorships.
Ros Allison: 'Some return to growth evident for the Australian market in 2025.'
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong...
Outdoor, radio and print lead growth in Feb, buoyed by a 46% surge in the government category.
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay...
Jane Ractliffe: 'The increasing spend on video/streaming sites has shifted the landscape significantly.'
CommBank was followed by ANZ and Westpac.
Cinema outperformed the market with revenue growth of 58.2%, while traditional Magazine spending was up a healthy 8.9%.
The value of total bookings is back 7.8% from last year's record level of July ad spend.
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
"Outdoor is clearly the media of the moment as it’s delivered record levels of ad spend for the June month, the second...
Retail brands continue to lead in ad spend wastage, followed by the finance sector. Google has topped the digital media waste list...
Calendar year-to-date results show the market is back just 2.1%.
Magna predicts TV budgets will stabilise thanks to the Olympics, growing by 0.2% following last year's 2.3% drop.
Melissa Hey: "Retail media is seeing accelerated growth ... while the decline of linear TV is slowing."
