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Retail once again dominated total ad investment.
The campaign reached around two million Aussie households through Samsung Ads.
The performance claims arrive as regulators worldwide sharpen expectations around scam prevention.
Pure-play internet advertising is expected to climb to 83.5% by 2030.
If you haven't heard certified bangers such as: Daddy Finger, where have you been?
The advertising company wants to replicate the scale it achieved at home in the local market.
A new report from Deloitte flags rising subscription stacks, shrinking screen time, and audio growth.
Australia’s media agency market hit a record $9 billion in FY2025, led by digital and outdoor, despite a 7.1% dip in June...
Alexis Wolf: 'By rethinking what search is, we unlock new ways of connecting with consumers - earlier, deeper, and more meaningfully.'
Rose Lopreiato: Financial brands are also increasingly engaging consumers through digital channels - a trend we expect to continue as they target...
Ashley & Martin leads uplift across brand metrics, while McDonald’s and Victoria Bitter also post strong results through Foxtel Media’s cricket sponsorships.
Ros Allison: 'Some return to growth evident for the Australian market in 2025.'
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong...
Outdoor, radio and print lead growth in Feb, buoyed by a 46% surge in the government category.
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay...
Jane Ractliffe: 'The increasing spend on video/streaming sites has shifted the landscape significantly.'
CommBank was followed by ANZ and Westpac.
Cinema outperformed the market with revenue growth of 58.2%, while traditional Magazine spending was up a healthy 8.9%.
