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The performance claims arrive as regulators worldwide sharpen expectations around scam prevention.
Pure-play internet advertising is expected to climb to 83.5% by 2030.
If you haven't heard certified bangers such as: Daddy Finger, where have you been?
The advertising company wants to replicate the scale it achieved at home in the local market.
A new report from Deloitte flags rising subscription stacks, shrinking screen time, and audio growth.
Australia’s media agency market hit a record $9 billion in FY2025, led by digital and outdoor, despite a 7.1% dip in June...
Alexis Wolf: 'By rethinking what search is, we unlock new ways of connecting with consumers - earlier, deeper, and more meaningfully.'
Rose Lopreiato: Financial brands are also increasingly engaging consumers through digital channels - a trend we expect to continue as they target...
Ashley & Martin leads uplift across brand metrics, while McDonald’s and Victoria Bitter also post strong results through Foxtel Media’s cricket sponsorships.
Ros Allison: 'Some return to growth evident for the Australian market in 2025.'
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong...
Outdoor, radio and print lead growth in Feb, buoyed by a 46% surge in the government category.
Monique Perry: 'Nielsen’s extensive data suite has become essential for any brand, agency, advertiser, or marketer focused on using data to stay...
Jane Ractliffe: 'The increasing spend on video/streaming sites has shifted the landscape significantly.'
CommBank was followed by ANZ and Westpac.
Cinema outperformed the market with revenue growth of 58.2%, while traditional Magazine spending was up a healthy 8.9%.
The value of total bookings is back 7.8% from last year's record level of July ad spend.
Gai Le Roy: "Marketers continue to increase their investment in reaching audiences across a range of digital advertising environments."
