Adspend
Australia’s financial ad spend climbs 20% YOY as banks chase switching customers
New figures from Nielsen’s Ad Intel show the category rose from $630 million in 2024.
by Vihan Mathur – Mar 11, 2026
Australian internet ad market hits $18.4b as video drives growth
The data reinforced the role of streaming and social video in brand and performance campaigns.
by Natasha Lee – Mar 2, 2026
Nielsen names Australia’s biggest ad spenders and fastest-growing categories in 2025
Retail once again dominated total ad investment.
by Vihan Mathur – Feb 9, 2026
Samsung CTV home screen ads deliver strong ROAS for Tangerine via AdUnion
The campaign reached around two million Aussie households through Samsung Ads.
by Vihan Mathur – Jan 14, 2026
Big promises, rising risks: Meta spruiks 3x ROI as scams surge and laws tighten
The performance claims arrive as regulators worldwide sharpen expectations around scam prevention.
by Natasha Lee – Dec 9, 2025
Latest stories
Australia’s ad market to reach $30.7 billion in 2026
Pure-play internet advertising is expected to climb to 83.5% by 2030.
by Makayla Muscat – Dec 8, 2025
Why toddlers are now YouTube's real ad money makers
If you haven't heard certified bangers such as: Daddy Finger, where have you been?
by Makayla Muscat – Nov 21, 2025
EXCLUSIVE: Why Australia risks being left behind as interactive ads surge globally
The advertising company wants to replicate the scale it achieved at home in the local market.
by Makayla Muscat – Nov 17, 2025
Australians are paying more for content but consuming less than ever
A new report from Deloitte flags rising subscription stacks, shrinking screen time, and audio growth.
by Natasha Lee – Nov 3, 2025
Australian ad market hits record $9bn, but Television and News Publishing take a major blow in SMI Guideline report
Australia’s media agency market hit a record $9 billion in FY2025, led by digital and outdoor, despite a 7.1% dip in June ad spend, according to Guideline SMI.
by Mediaweek Admin – Aug 5, 2025
Gen Z turns to TikTok for search almost as often as Google
Alexis Wolf: 'By rethinking what search is, we unlock new ways of connecting with consumers - earlier, deeper, and more meaningfully.'
by Alisha Buaya – Jul 31, 2025
Australia's banks and super funds lift ad spend to $696m
Rose Lopreiato: Financial brands are also increasingly engaging consumers through digital channels - a trend we expect to continue as they target tech-savvy, digitally connected Australians.'
by Alisha Buaya – Jul 18, 2025
Hair miracle workers, burger giants, and brewmasters see strong returns from Foxtel cricket coverage
Ashley & Martin leads uplift across brand metrics, while McDonald’s and Victoria Bitter also post strong results through Foxtel Media’s cricket sponsorships.
by Tom Gosby – Jul 1, 2025
APAC ad revenue growth up +7.9% in 2024 amid trade wars and geopolitical uncertainty: MAGNA
Ros Allison: 'Some return to growth evident for the Australian market in 2025.'
by Alisha Buaya – Jun 16, 2025
Internet advertising spend reaches $4.2 billion in Q1 fuelled by video: IAB
Gai Le Roy: 'The Australian digital advertising market again saw double digit growth year on year in the March quarter, with strong increases in video, search, social and audio.'
by Alisha Buaya – Jun 1, 2025
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