If you’ve ever found yourself scrolling through LinkedIn like it’s Instagram, you’re not alone.
According to new research from iSelect, half of Australians admit to doomscrolling on work-related apps such as Teams, Outlook, or LinkedIn – proof that yes, we really would love to know what your father’s death taught you about B2B sales.
Across the board, we now spend an average of 1.88 hours a day on social media. However, those numbers don’t paint the full picture.
Those aged 18–24 spend more than three hours daily on platforms, and nearly a third of them log more than four. Despite all that screen time, only 9% describe their relationship with social media as “very positive.”
The toll of the scroll
The findings overall paint a pretty stark picture of digital (and thumb) fatigue.
Over half of young Australians (51%) say social media cuts into hobbies and offline life, while 46% admit it distracts them from work or study. Others say the habit keeps them awake at night (40%) or fuels insecurity through constant comparison (37%).
Andres Gutierrez, General Manager – Health at iSelect, said the impact goes beyond the digital sphere. “Constant screen time and exposure to negative news can heighten stress, disturb sleep and contribute to anxiety, while hours spent scrolling often can get replaced by healthier routines like exercising, socialising face-to-face or engaging in hobbies,” he said.
There’s data to back up Gutierrez’s comments. According to ScienceDirect, research links the endless scroll to spikes in anxiety, stress and depression, along with some very offline side effects: headaches, sleep disruption and even high blood pressure.
Experts say the cycle of negative news can deepen existing mental health struggles, creating an anxiety loop that’s hard to break. The behaviour itself even ticks a few boxes for internet addiction. Add in the hours of sitting still while your brain’s on high alert, and it’s clear this digital pastime comes with a physical price tag too.
Younger generations caught in the loop
It’s not just how long Aussies scroll, but where.
Among 18–24s, 43% of total screen time is devoted to social media, compared to more varied activity among older groups. For many, platforms like Instagram, TikTok, and yes, even LinkedIn (!!!), have blurred the lines between work, leisure and self-worth.
Gutierrez said building awareness is the first step. “Over time, these patterns may impact both mental and physical well-being. For those struggling with their sleep, mental health or overall well-being, exploring options such as health insurance can provide an added layer of protection, ensuring that support is available when you need it.”
So, while Aussies might be logging off from work, few are actually switching off. Turns out, when it comes to doomscrolling, we’ll tap, swipe, and refresh just about anywhere.