Australians viewed more than 16 billion minutes of broadcast content each week in the first half of 2025, according to new Virtual Australia (VOZ) data from OzTAM.
The new research found that 88% of Australians engaged with broadcast TV or BVOD monthly as part of the bi-annual VOZ Total TV Viewing Report. It analyses the billions of minutes viewed across broadcast TV and BVOD and presents topline trends for industry use.
VOZ is Australia’s official ‘Total TV’ measurement standard, unifying broadcast TV and BVOD viewing into a single, de-duplicated, cross-platform database. It covers the Australian networks ABC, Seven, Nine, 10 and SBS, their regional affiliates and BVOD services nationally.
This is separate to OzTAM’s new StreamscapeTM report, which incorporates subscription video-on-demand (SVOD) and advertising supported video-on-demand (AVOD) viewing.
Key takeaways
Weekly viewing minutes grew 2.5% year-on-year, with nearly nine in 10 Australians tuning into broadcast TV or BVOD each month.
Australians watched more than 16 billion minutes of broadcast content each week, with BVOD contributing 2.2 billion minutes. Live streaming played a major role, fuelling a 41 per cent surge in BVOD viewing compared to last year. This is rising to 31.4% among 16 to 39 year-olds.
On average, Australians consumed more than 41 hours of VOZ Total TV each month, primarily via the TV set. BVOD-exclusive viewing added nearly 11 per cent to VOZ Total TV’s weekly reach, and as much as 19 per cent incremental monthly reach for younger audiences.
Sunday continued to be the most popular day for VOZ Total TV viewing. Drama remained the strongest driver of BVOD audiences, while sport accounted for around 9 to 10 per cent of both broadcast and BVOD consumption.
Finally, the report showed that broadcast TV continues to be the go-to for major news events, with viewers turning to it in large numbers for coverage of ex-Tropical Cyclone Alfred and the 2025 Federal Election.
OzTAM CEO, Karen Halligan, said: “This report showcases not only the strength and continued evolution of television as a platform, but also the depth of data available within our VOZ database.
“For our time-stretched industry, having key trends readily accessible from a robust and credible source is central to OzTAM’s role in supporting the market, and we look forward to delivering this report each half-year.”
In the last report, published in February 2025, the report showed Australians watched an average of 15.704 billion minutes of broadcast content per week, with BVOD used for about 12% of that total. This report shows weekly viewing minutes have increased, BVOD’s share seems larger, and the reach of BVOD‐exclusive viewing has increased especially among younger audiences.