Brands
Latest stories
Tabcorp taps Nick Keenan as General Manager of Max Gaming
'I'm looking forward to working with the talented Max Gaming team, our valued partners and suppliers, and the broader Tabcorp leadership group.'
by Alisha Buaya – Aug 5, 2025
East Coast Car Rentals launches national music platform for emerging artists
Patrice Pandeleos: 'This campaign with East Coast Car Rentals is a great example of how PR can turn a brand into a cultural connector.'
by Alisha Buaya – Aug 1, 2025
Anytime Fitness redefines your workout high
Caitlin Bancroft: 'Find Your Fitphoria reflects where the Anytime Fitness brand is heading.'
by Alisha Buaya – Jul 31, 2025
Westpac signs on as Principal Partner for Australian cricket teams
Westpac has been named the new Principal Partner of Cricket Australia, backing national men’s and women’s teams in a deal that puts its logo front and centre across formats.
by Mediaweek – Jul 31, 2025
Snapchat prizes authentic moments in 'Say it in a Snap' campaign
Ryan Ferguson: 'The ad creative aims to capture the essence of the in-the-moment spirit that makes Snapchat so special.'
by Alisha Buaya – Jul 31, 2025
Uber hits the gas on APAC Ads and appoints Michael Levine to lead
Megan Ramm: 'Michael has been instrumental in building our Uber Advertising business in ANZ from the ground up.'
by Alisha Buaya – Jul 29, 2025
Mamamia and eBay join forces to support domestic violence charity RizeUp
Zannie Abbott: 'We're not just promoting pre-loved fashion; we're building a narrative that shows how style, sustainability, and social impact can beautifully intersect.'
by Alisha Buaya – Jul 28, 2025
Nemiroff Vodka partners with Wallaroos in Australian brand expansion
Ukrainian vodka brand Nemiroff has partnered with the Wallaroos, marking a new chapter in its Australian expansion following the 2024 launch of Nemiroff De Luxe.
by Tom Gosby – Jul 25, 2025
Principals refreshes brand identity for leading real estate network
Andrew McCann: 'The new brand captures who we are today – personal, premium, forward-thinking and deeply committed to elevating the property experience for our clients.'
by Alisha Buaya – Jul 25, 2025
'It pays well to rebel': Amber backs solar homes with bold campaign
Emily Rubin: 'It reframes energy action as something everyday Australians can feel proud of. It’s not an angry rebellion - it’s a smart, strategic shift.'
by Alisha Buaya – Jul 23, 2025
Gatorade tackles teen sport dropout with Fuel Tomorrow campaign
Gatorade has launched its global Fuel Tomorrow initiative in Australia, addressing teen sport dropout by targeting confidence as a key barrier.
by Tom Gosby – Jul 22, 2025
Maggi and Connecting Plots bring Malaysian cult classic to local shelves after Sydney launch event sells out
Matt Geersen: 'Maggi Kari is loved in Malaysia so we are bringing that same street cred here, through taste, experience and storytelling.'
by Alisha Buaya – Jul 21, 2025
Bingle kills the fluff in new no-nonsense insurance campaign
Naomi Sleeman: 'We know our target market is extremely savvy and don’t want to pay for stuff they don’t need, so we think they’ll enjoy seeing Fluffy ‘dispatched’ in these ads.'
by Alisha Buaya – Jul 21, 2025
DiDi rolls out 'Yes, I DiDi' campaign via Sunday Gravy
Tim Farmer: "'Yes, I DiDi' is more than a tagline - it’s an invitation."
by Alisha Buaya – Jul 21, 2025
Scan the Can: Coca-Cola launch Star Wars AR experience across Australia
Martyn Ferguson: 'What makes this campaign special is its ability to connect generations of Star Wars enthusiasts with innovative ways to celebrate their fandom.'
by Alisha Buaya – Jul 20, 2025
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.