Nemiroff, one of the world’s fastest-growing vodka brands, has announced a new strategic partnership with the Wallaroos, Australia’s national women’s rugby team. The move builds on Nemiroff’s 2024 launch of its De Luxe range in Australia and signals the brand’s commitment to growing its presence in the local market.
The partnership comes at a pivotal time for the Wallaroos, who are preparing for a key international season including the Rugby World Cup in England. It also positions Nemiroff alongside a team that’s increasingly prominent in both Australian sport and cultural discourse.
“The Wallaroos represent the kind of fearless energy and national pride that defines Nemiroff,” said Yuriy Sorochynskiy, CEO of Nemiroff. “This partnership is about more than presence – it’s about impact.”
Nemiroff, which boasts over 150 years of distilling heritage and a footprint spanning five continents, has steadily built a global sports portfolio that includes partnerships with English Premier League clubs such as Aston Villa and West Ham United. The Wallaroos represent the brand’s first major alignment with Australian sport.
“We’re growing our global footprint through bold, value-driven alliances – and sport is a powerful vehicle for meaningful connection,” Sorochynskiy added. “The Wallaroos embody courage, passion, and national pride — exactly the kind of spirit that defines our brand.”
Phil Waugh, CEO of Rugby Australia, welcomed the new partnership: “This partnership with Nemiroff comes at an exciting time for both organisations as we look to grow our international presence. Their ‘power of spirit’ mantra aligns with our core ethos for the Wallaroos.”