Tom Gosby
Pat Rafter fronts padel takeover of Opera House
UBS and Waldorf Astoria are activating around Sydney’s new two-day Padel Invitational at the Opera House.
by Tom Gosby – Aug 14, 2026
.jpg%3Fv%3D1786665475914&w=3840&q=75)
DoubleVerify deepens TikTok push amid US$2.15 billion Nielsen deal
DV has expanded brand suitability and viewability measurement to TikTok Pangle across 48 markets, including Australia.
by Tom Gosby – Aug 13, 2026
Telstra trims $19m from advertising bill as profit climbs
Telstra’s promotion and advertising expense fell 6.6 per cent to $267 million as FY26 profit rose 2.7 per cent.
by Tom Gosby – Aug 13, 2026
Labor shifts News Bargaining Initiative after media backlash
The government has boosted potential publisher payments after warnings its revised scheme could cost journalism jobs.
by Tom Gosby – Aug 12, 2026
Acast buys Backyard Ventures for $20 million (and retires the brand)
The $20 million deal adds 200-plus creators and an Austin base, while the Backyard Ventures name will disappear.
by Tom Gosby – Aug 12, 2026
Airwallex puts live FX rates on the street
Airwallex is turning live currency movements into dynamic OOH creative across oOh!media’s digital network.
by Tom Gosby – Aug 12, 2026
Dove flips influencer marketing by putting followers front and centre
The Real Reviews campaign pays creators to amplify audience feedback, including negative reviews, across social, podcast and video.
by Tom Gosby – Aug 12, 2026
Australia Post and Cotton On turn checkout into Parcel Locker push
Cotton On has embedded Australia Post Parcel Lockers into checkout as the pair combine retail media, incentives and delivery tech.
by Tom Gosby – Aug 11, 2026
AiMCO goes bigger for 2027 Summit with VIP breakfast
The influencer industry body is moving to the Roundhouse, adding new VIP experiences and opening member submissions.
by Tom Gosby – Aug 11, 2026
YouTube doubles the hurdle for creators chasing ad revenue
New creators will need twice the watch time or Shorts views to unlock YouTube’s ad and Premium revenue sharing.
by Tom Gosby – Aug 11, 2026
.jpg%3Fv%3D1786490705993&w=3840&q=75)
ADIA & Research Society propose merger as AI pressure mounts
ADIA and The Research Society want one peak body to represent Australia’s research, data and insights sector.
by Tom Gosby – Aug 11, 2026
From pews to punters: 3Scoops gives Geelong’s Church a new identity
3Scoops has turned Church’s heritage architecture into the defining feature of Geelong Arts Centre’s newest live performance brand.
by Tom Gosby – Aug 11, 2026
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.