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Dermal Therapy cleans up with influencers in latest campaign
Steven Sher: 'This Winter, you won’t just hear about Dermal Therapy - you’ll see it. And you’ll know: It Works!'
by Alisha Buaya – Jul 1, 2025
KFC's rent giveaway this Christmas in July
KFC research found over 70% are embarrassed to admit they still live at home, with more than one in four (28%) reporting it negatively impacts their social life and ability to "get lit".
by Alisha Buaya – Jul 1, 2025
Allianz on emotional customer reaction to Flight of the Finch campaign
Laura Halbert: 'We were very aware our industry often leans heavily on rational messaging and that is one of the reasons we are so proud to have taken a bold, emotionally resonant approach.'
by Alisha Buaya – Jun 30, 2025
Smelly Lunch Stories and Urban List partnership to launch DEI survey
'This survey helps us move beyond anecdotal evidence to build a clearer, data-led picture of how inclusive our industry truly feels today, and what needs to change.'
by Alisha Buaya – Jun 30, 2025
Superfan Facebook campaign prompts Lipton Chai Latte relaunch
Wellison D'Assuncao: 'The bigger story here for brands and marketers is the one about the importance of understanding your audience and the power they have.'
by Alisha Buaya – Jun 30, 2025
Lovehoney battles tough ad restrictions in unapologetic, raunchy new campaign
Camilla Rossi: 'By blending clever strategy, humour, a bit of mischief and a lot of innuendo, we’re thrilled to launch ‘Feel the Lovehoney’.'
by Alisha Buaya – Jun 27, 2025
Allen's Lollies campaign insists it will always 'Bring the Fun'
Melanie Chen: '‘Bring the Fun’ reminds everyone when you bring a bag of Allen’s lollies, you are bringing more than just a bag of lollies, you are bringing the fun to any occasion.'
by Alisha Buaya – Jun 26, 2025
Home Beautiful ties brand with Home Show Australia
Are Media’s Home Beautiful will headline Australia’s largest home expo across four cities as part of its centenary celebrations.
by Tom Gosby – Jun 26, 2025
Kantar’s Brand Blueprint Awards crowns Tinder Australia campaign for ‘Most Effective’
Kristen Hardeman: 'Our aim was to shift perceptions by showcasing Tinder’s trust and safety features in a meaningful way.'
by Alisha Buaya – Jun 26, 2025
IAP2 Australasia rebranded to make more sense down under
Moensie Rossier: "While ‘public participation’ is widely understood in North America, it doesn’t carry the same meaning here.
by Alisha Buaya – Jun 25, 2025
Netball Australia resets brand strategy ahead of Sydney 2027 Netball World Cup
The appointments come as Netball World Cup returns to Australian in August 2027, with Sydney to host the world's top 16 nations.
by Alisha Buaya – Jun 25, 2025
And Just Like That's Hot Fellas Bakery pop-up's in Sydney
Warner Bros. Discovery and creative agency Special have teamed up to bring to life 'Hot Fellas Bakery’ – the fictional bakery from Max Original series And Just Like That owned by Anthony Marentino…
by Alisha Buaya – Jun 25, 2025
Tails are wagging over creative appointment for Coles-owned Swaggle
Pete Bosilkovski: 'It’s the dream opportunity for an agency. We can’t wait to get started.'
by Alisha Buaya – Jun 24, 2025
'Everyday People, Legendary Work' brand campaign driving AFP recruitment
Brooke Jones: 'The focus was on developing content that was as authentic and realistic as possible, showcasing real-world members, equipment and locations.'
by Alisha Buaya – Jun 24, 2025
Podcast at centre of campaign to boost careers in early childhood education
Emma Ray: 'By connecting audiences through authentic, talent-driven audio storytelling, we hope to inspire the next generation of educators to step into this rewarding career.'
by Alisha Buaya – Jun 20, 2025
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