Coca-Cola and Disney has launched a limited-edition Coca-Cola x Star Wars: Refresh Your Galaxy collection in Australia, featuring 21 exclusive cans and bottles with characters from the Star Wars franchise.
The range includes designs featuring Darth Vader, Yoda, Princess Leia, Luke Skywalker, The Mandalorian and Ahsoka Tano, available from today.
And from 1 August, consumers can scan QR codes on select cans and Coca-Cola advertisements to access an augmented reality experience and create a personalised Star Wars-style hologram message to share.
“At Coca-Cola, we’re always looking for fresh, fun ways to bring fans closer to the things they love,” said Martyn Ferguson, Senior Director of Marketing at The Coca-Cola Company Australia and New Zealand.
“What makes this campaign special is its ability to connect generations of Star Wars enthusiasts with innovative ways to celebrate their fandom.
“Whether you’re collecting cans or sharing hologram messages, it’s all about embracing the stories and characters that unite us,” he added.
Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company.
“A cornerstone of Disney’s collaboration with Coca-Cola continues to be creating campaigns in honor of fans.”
“Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them,” she added.
The Australian launch is part of a global rollout across North America, Europe, Asia Pacific and Latin America. The cans and bottles are produced locally and available for a limited time.
Made in Australia, the limited edition “Coca-Cola x Star Wars: Refresh Your Galaxy” cans and bottles are now available nationwide.