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'It pays well to rebel': Amber backs solar homes with bold campaign
Emily Rubin: 'It reframes energy action as something everyday Australians can feel proud of. It’s not an angry rebellion - it’s a smart, strategic shift.'
by Alisha Buaya – Jul 23, 2025
Gatorade tackles teen sport dropout with Fuel Tomorrow campaign
Gatorade has launched its global Fuel Tomorrow initiative in Australia, addressing teen sport dropout by targeting confidence as a key barrier.
by Tom Gosby – Jul 22, 2025
Maggi and Connecting Plots bring Malaysian cult classic to local shelves after Sydney launch event sells out
Matt Geersen: 'Maggi Kari is loved in Malaysia so we are bringing that same street cred here, through taste, experience and storytelling.'
by Alisha Buaya – Jul 21, 2025
Bingle kills the fluff in new no-nonsense insurance campaign
Naomi Sleeman: 'We know our target market is extremely savvy and don’t want to pay for stuff they don’t need, so we think they’ll enjoy seeing Fluffy ‘dispatched’ in these ads.'
by Alisha Buaya – Jul 21, 2025
DiDi rolls out 'Yes, I DiDi' campaign via Sunday Gravy
Tim Farmer: "'Yes, I DiDi' is more than a tagline - it’s an invitation."
by Alisha Buaya – Jul 21, 2025
Scan the Can: Coca-Cola launch Star Wars AR experience across Australia
Martyn Ferguson: 'What makes this campaign special is its ability to connect generations of Star Wars enthusiasts with innovative ways to celebrate their fandom.'
by Alisha Buaya – Jul 20, 2025
First Steps, Four Hybrids: Chery teams up with Marvel in national launch
Lucas Harris: 'Cinema is an incredibly powerful platform, and this collaboration allows us to make a big, bold statement about the future of Chery in Australia.'
by Alisha Buaya – Jul 18, 2025
The Pistol drives Liquor Legends’ push into retail media
John Carmody: 'With their retail media experience and our longstanding partnership, we’re confident this program will redefine how our supplier partners engage with customers across our network.'
by Alisha Buaya – Jul 16, 2025
Youfoodz serves speedy shortcut eats for busy Aussies
Chloe Painter: 'This campaign is an exciting step forward for the Youfoodz brand, and we’re thrilled to be working with such strong partners to bring it to life."
by Alisha Buaya – Jul 15, 2025
I’m With Who? Allianz's scores big with Avril Lavigne ad but audiences struggle to recall brand name
Alex Forrester: 'It takes time to build connection and recall, but this campaign has overcome the biggest hurdle – it has captured attention.'
by Alisha Buaya – Jul 15, 2025
Rexona sniffs out new market as it launches whole-body deodorant
Elizabeth Gulliver: 'This campaign highlights how bold and creative media can not only connect with consumers but bring them in on the joke!'
by Alisha Buaya – Jul 15, 2025
Why Polestar felt its progressive brand has a home with AFLW’s Melbourne Demons
Laurissa Mirabelli: 'Women’s sport is the right fit for our brand, as we share the same transition.'
by Alisha Buaya – Jul 14, 2025
Real customers the face of Healthcare startup TMRW 'radically human' brand campaign
Mark Britt: 'This campaign is a stake in the ground for what healthcare should be: transparent, inclusive, and deeply personal.'
by Alisha Buaya – Jul 10, 2025
It must have been love as Maccas & Wieden+Kennedy and McDonald's celebrate brekkie menu
Matt Owen: 'It was great to take a global insight and put our own Aussie twist on it. Tonally, this feels like the right sort of space for us to play in.'
by Alisha Buaya – Jul 10, 2025
Startups and legacy brands partner with Australia’s biggest show
The 2026 Sydney Royal Easter Show will run from 2 to 13 April, coinciding with school holidays.
by Mediaweek Admin – Jul 9, 2025
The leading media trade publication in Australia.
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