Sports
The sports fan has changed. News Australia says marketers haven’t
New research reveals the 7.2 million New Wave Fans reshaping how Australians engage with sport, and where brands need to follow.
by Tom Gosby – 16 hours ago
Club Kayo gives creators the keys to Fox Sports
DAZN Media+ says Club Kayo will pair retained creators with broadcast access across AFL, NRL, cricket and motorsport.
by Tom Gosby – Sep 3, 2026
ESPN signs Jordan Mailata for Australian NFL series
Jordan Mailata will front ESPN Australia's Off the Line series as its NFL coverage builds up towards Melbourne and the Super Bowl on Disney+.
by Natasha Lee – Aug 27, 2026
ESPN scores historic NFL Melbourne game in expanded rights deal
ESPN will broadcast Australia’s first regular-season NFL game as it extends its local NFL and RedZone coverage.
by Tom Gosby – Aug 23, 2026
Pat Rafter fronts padel takeover of Opera House
UBS and Waldorf Astoria are activating around Sydney’s new two-day Padel Invitational at the Opera House.
by Tom Gosby – Aug 14, 2026
Latest stories
Harvey Norman, Westpac and KFC back 2026 NRLW
The brands return as lead sponsors after the NRLW delivered Foxtel Group’s most-watched season in 2025.
by Staff Writer – Jul 24, 2026
Seven unleashes Glasgow 2026 coverage across 23 channels
Seven and 7plus Sport will carry live, free coverage of the 10-day event from 24 July.
by Mediaweek – Jul 13, 2026
AFL teams with Dan Does Footy for creator-led Watchalong
The Ultimate Footy Watchalong 2 will stream Fremantle vs Sydney live across AFL YouTube, 7plus and Kayo Sports.
by Mediaweek – Jul 9, 2026
Southern Cross Media Group appoints Chris Jones as Director of Sport
Jones will unify sport strategy across Seven, Triple M and LiSTNR, effective immediately, in a newly created role.
by Natasha Lee – Jul 8, 2026
NRL confirms record-breaking $5.3bn broadcast deal with Nine and Foxtel
The record seven-year pact tops the AFL's rights deal for the first time in league history.
by Natasha Lee – Jul 7, 2026
Where to watch State of Origin 2026: The Decider
A full commentary bench of Immortals, a multi-view stream and a shield-carrying cameo from Jai Arrow.
by Mediaweek – Jul 6, 2026
Triple M touts record NRL audience year
Triple M will broadcast the State of Origin decider as it reports record NRL audience growth across radio and podcasting.
by Mediaweek – Jul 6, 2026
Craig Foster on why football has already smashed Pauline Hanson's 'one cultural umbrella'
The former Socceroo fronts the new SBS documentary Wogball: Australia's Beautiful Game, which celebrates our migrant roots.
by Natasha Lee – Jul 1, 2026
'Your games, your way': How Seven is changing the competition for Glasgow 2026
Kirsty Bradmore and Anna Stone on 15 live streams, FAST channels, and why Birmingham shaped everything about Glasgow 2026.
by Natasha Lee – Jun 30, 2026
Nine and Stan Sport serve up Wimbledon 2026
Nine will broadcast Wimbledon live and free, while Stan Sport streams every match live, ad-free and on demand.
by Mediaweek – Jun 29, 2026
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