Gumtree Group has appointed Christie Taylor as National Auto and State (NSW/QLD) Advertising Lead.
Taylor will reporting to Director of National Advertising Jessica Hunter and oversee go-to-market strategy, revenue performance and client partnerships across the automotive category, while also supporting growth in NSW and QLD.
She will work across Gumtree’s companies, CarsGuide and Autotrader to deliver integrated media solutions for OEMs and related categories.
“OEM advertising continues to be a high-growth area for us,” said Hunter.
“Christie’s appointment reflects our commitment to embedding true category experts into our commercial team; people who understand the nuance, relationships, and performance expectations of our clients.”
Taylor has more than 25 years of experience in commercial and media leadership.
At News Corp, she was Industry Head of Automotive and Finance and later Acting Head of Key Accounts NSW, managing major OEM and agency contracts and leading initiatives such as Future of Mobility. She also oversaw partnerships with Toyota, Audi, Mitsubishi and Isuzu.
Taylor said: “The automotive sector is evolving fast, and the brands that win will be those who combine data, creativity and deep category understanding.”
“The opportunity to lead this nationally at Gumtree Group across three iconic platforms is incredibly exciting.”
Earlier in her career at Seven West Media, she led client solutions for Unilever, Woolworths, McDonald’s and Nestlé.
Top image: Christie Taylor and Jessica Hunter