Brands
Latest stories
Principals partners with Eat Up to support in-school meal program
Elise Cook: 'We understand the power of branding to communicate our impact, and we're excited to collaborate with Principals to translate our cause into a compelling brand identity.'
by Alisha Buaya – Aug 13, 2025
Nip & a tuck for Stan as it gets a tenth anniversary brand refresh with Hulsbosch
Marcel Wijnen: 'By refining its core equities and introducing new dynamic elements, we have reinforced Stan’s position as a modern and innovative entertainment platform.'
by Alisha Buaya – Aug 12, 2025
Domain taps Aisling Finch to lead marketing after CoStar deal
Jason Pellegrino: 'Her global perspective, digital expertise and deep understanding of Australian consumers make her uniquely positioned to lead Domain into its next era.'
by Alisha Buaya – Aug 7, 2025
Afterpay adds 'pay it forward' twist to Mystery Market
Katrina Konstas: 'This Afterpay Day, we wanted to create a genuine 'double win' - a prize for you, and the incredible feeling of gifting that same prize to a loved one.'
by Alisha Buaya – Aug 7, 2025
News Corp rides digital growth post-Foxtel sale as Dow Jones and REA lead Q4 surge
Robert Thomson: 'The recent sale of Foxtel Group to our partners at DAZN further focused our portfolio and bolstered our cash position.'
by Mediaweek Admin – Aug 6, 2025
Grill'd sizzles in grocery stores with Coles-exclusive range
Simon Crowe: 'Having our burgers available nationally at Coles, allows us to take the next big step in our mission.'
by Alisha Buaya – Aug 6, 2025
Tabcorp taps Nick Keenan as General Manager of Max Gaming
'I'm looking forward to working with the talented Max Gaming team, our valued partners and suppliers, and the broader Tabcorp leadership group.'
by Alisha Buaya – Aug 5, 2025
East Coast Car Rentals launches national music platform for emerging artists
Patrice Pandeleos: 'This campaign with East Coast Car Rentals is a great example of how PR can turn a brand into a cultural connector.'
by Alisha Buaya – Aug 1, 2025
Anytime Fitness redefines your workout high
Caitlin Bancroft: 'Find Your Fitphoria reflects where the Anytime Fitness brand is heading.'
by Alisha Buaya – Jul 31, 2025
Westpac signs on as Principal Partner for Australian cricket teams
Westpac has been named the new Principal Partner of Cricket Australia, backing national men’s and women’s teams in a deal that puts its logo front and centre across formats.
by Mediaweek – Jul 31, 2025
Snapchat prizes authentic moments in 'Say it in a Snap' campaign
Ryan Ferguson: 'The ad creative aims to capture the essence of the in-the-moment spirit that makes Snapchat so special.'
by Alisha Buaya – Jul 31, 2025
Uber hits the gas on APAC Ads and appoints Michael Levine to lead
Megan Ramm: 'Michael has been instrumental in building our Uber Advertising business in ANZ from the ground up.'
by Alisha Buaya – Jul 29, 2025
Mamamia and eBay join forces to support domestic violence charity RizeUp
Zannie Abbott: 'We're not just promoting pre-loved fashion; we're building a narrative that shows how style, sustainability, and social impact can beautifully intersect.'
by Alisha Buaya – Jul 28, 2025
Nemiroff Vodka partners with Wallaroos in Australian brand expansion
Ukrainian vodka brand Nemiroff has partnered with the Wallaroos, marking a new chapter in its Australian expansion following the 2024 launch of Nemiroff De Luxe.
by Tom Gosby – Jul 25, 2025
Principals refreshes brand identity for leading real estate network
Andrew McCann: 'The new brand captures who we are today – personal, premium, forward-thinking and deeply committed to elevating the property experience for our clients.'
by Alisha Buaya – Jul 25, 2025
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