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Spotted: Gossip Girl's Leighton Meester named Bubble's first global ambassador
Meester will highlight the brand's accessible approach to premium skincare with activations across multiple channels.
by Natasha Lee – Sep 19, 2025
Major shift in search and consumer discovery highlighted by Social Soup
Sharyn Smith: 'Brands need to do the work to understand how they show up in social search.'
by Frances Sheen – Sep 19, 2025
Ben & Jerry's founder quits: “I can no longer, in good conscience... remain an employee of Ben & Jerry’s”
Ben & Jerry's co-founder Jerry Greenfield has quit the business over concerns the ice cream company's independence to speak out on social issues is being silenced.
by Dan Barrett – Sep 18, 2025
Hotel chain wants you to stay where the AFL players stay
Adrian Williams: 'This campaign taps into a simple insight: footy fans want to feel part of the action - including where they stay.'
by Alisha Buaya – Sep 5, 2025
Sephora pushes inclusivity in APAC with 'The Perfect Shade For You' campaign
Jenny Cheah: 'We believe this initiative will drive meaningful conversations and change in the beauty industry and set a new standard for inclusivity.'
by Alisha Buaya – Sep 5, 2025
Horror icons M3gan, Chucky, and Freddy Fazbear deliver Fanta a spine-tingling sensation
Martyn Ferguson: 'This limited-edition release gives Aussie horror lovers a great way to embrace their favourite infamous characters this Halloween with cans that are as bold and unforgettable as the icons themselves.'
by Alisha Buaya – Sep 2, 2025
Mortgage Choice broker value front and centre of new campaign, by way of Brand+Story
Chris Reeves: 'We are leaning into our greatest asset with the choice to hero the people behind the loan, with authentic voices from our network of brokers at the heart of our new TVC.'
by Alisha Buaya – Sep 2, 2025
It's time for a marketing makeover, Australian Funeral Directors Association
Asha Dooley: 'This rebrand is more than a name change, it’s about recognising the future of funerals in Australia.'
by Alisha Buaya – Aug 29, 2025
Big brands line up for My Kitchen Rules return
Spotlight, Woolworths and SharkNinja return, while Schweppes and Toscano join the line-up.
by Natasha Lee – Aug 29, 2025
Virgin Australia and Visit Victoria launch one-night-only Last Flight Club
Libby Minogue: 'It wasn’t just about getting to Melbourne – it was about creating unforgettable moments along the way.'
by Alisha Buaya – Aug 28, 2025
Yorkshire Tea rolls out new social video in 'Proper Corrections' campaign
Carly Murphy: 'The campaign is about connecting with Aussies on their terms, and this moment was designed to bring that idea to life – not through explanation, but by sparking a smile.'
by Alisha Buaya – Aug 28, 2025
Surfing Australia extends partnership with NRMA Insurance to boost grassroots and women's programs
Chris Mater: 'NRMA Insurance has shown they’re not just investing in events; they’re investing in people and communities.'
by Alisha Buaya – Aug 27, 2025
The Daily Aus offers real-time transparency on its business with newsletter & podcast series
Tasman Page: 'Partnering with TDA is about showing the next generation of leaders that faster, smarter ways of building are possible – and that with the right tools, ambition turns into momentum.'
by Alisha Buaya – Aug 27, 2025
Airwallex positions itself as the ‘Future of Finance’ as it takes a wrecking ball to the ways of old
Sam Geer: 'The campaign is as creative and cohesive as it gets - by harnessing the full power of digital, social and high-impact, out-of-home advertising mediums, we’re ensuring this message cuts through to businesses everywhere.'
by Alisha Buaya – Aug 25, 2025
AANA CEO on why unhealthy food ad bans won't cut obesity, education will
'Now is a great time for the industry to come together with health experts and the government to help promote a healthier lifestyle.'
by Alisha Buaya – Aug 25, 2025
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