Hulsbosch has developed a refreshed identity for streaming platform Stan as it marks its tenth anniversary.
Stan engaged the independent brand and design agency to modernise its brand for digital-first use, maintain consistency across its portfolio – including Stan Originals and Stan Sport – and reinforce its position in the local streaming market.
“Our approach was to evolve rather than reinvent, ensuring that Stan’s brand identity continues to resonate with audiences while meeting the demands of today’s digital landscape,” Marcel Wijnen, creative director at Hulsbosch, said.
“By refining its core equities and introducing new dynamic elements, we have reinforced Stan’s position as a modern and innovative entertainment platform.”
The update retains Stan’s core visual elements, including its name, full stop logo device, and blue colour, while refining them for clarity and stronger recognition.
The refreshed brand also introduces the ‘Dynamic Dot’, a flexible graphic element designed to convey movement and adaptability.
The design system has been updated with guidelines and templates for consistent application across communications, while the revised brand architecture aligns the platform’s various content offerings under a unified framework.
“Stan is at the forefront of entertainment in Australia, and this refresh ensures our brand remains as bold and distinctive as the content we deliver,” Dan Taylor, executive director at Stan, said.
“Hulsbosch has helped us evolve our visual identity while preserving what makes Stan unique, providing a modern, flexible design system that allows us to connect with audiences across every platform.”
Carolyn Pitt, client strategy director at Hulsbosch, added: “A brand refresh is not just about aesthetics, it’s about strengthening a brand’s ability to communicate effectively and stand out in a competitive market.
“With this work, Stan has a refined, future-fit identity that supports its ambition for continued leadership in the streaming space.”