IAB Australia
Showing 21 - 30 of 125 results
IAB report finds video ad spend grows despite economic anxiety
Video advertising reached $5.4 billion in 2025, as marketers demand stronger measurement and accountability.
by Mediaweek – May 6, 2026
QMS and WPP Media executives named co-chairs of IAB Australia DOOH Council
The pair will replace Brad Palmer and James Lambert.
by Natasha Lee – Apr 29, 2026
IAB report finds affiliate marketing lifts revenue for brands
Research points to rising investment, publisher revenue growth and mounting pressure to adapt to AI-driven discovery.
by Mediaweek – Apr 21, 2026
IAB puts measurement under the microscope as MeasureUp hits 10 years
This year's event comes as the industry focus sharpens on measurement, data and effectiveness.
by Mediaweek – Apr 8, 2026
Advertisers pile into digital audio, but measurement still holding the market back
According to the report, 69% of audio ad buyers plan to increase spend in original content podcast advertising.
by Natasha Lee – Mar 3, 2026
Australian internet ad market hits $18.4b as video drives growth
The data reinforced the role of streaming and social video in brand and performance campaigns.
by Natasha Lee – Mar 2, 2026
IAB Australia to run one-hour advertising compliance 101 session
The session will take place on Monday, 10 February 2026, and free of charge to IAB Australia members.
by Vihan Mathur – Feb 4, 2026
IAB Australia launches free community access pass
Gai Le Roy: 'A strong industry is one that looks after its people.'
by Makayla Muscat – Jan 22, 2026
Video and social roar as Australia’s digital ad market hits $4.6b
The local market remained flat relative to the June 2025 quarter.
by Makayla Muscat – Nov 27, 2025
IAB refines plans to focus on publishers, measurement and privacy
The workstreams will run alongside existing initiatives.
by Makayla Muscat – Nov 20, 2025
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