IAB Australia
Showing 11 - 20 of 111 results
Advertisers pile into digital audio, but measurement still holding the market back
According to the report, 69% of audio ad buyers plan to increase spend in original content podcast advertising.
by Natasha Lee – Mar 3, 2026
Australian internet ad market hits $18.4b as video drives growth
The data reinforced the role of streaming and social video in brand and performance campaigns.
by Natasha Lee – Mar 2, 2026
IAB Australia to run one-hour advertising compliance 101 session
The session will take place on Monday, 10 February 2026, and free of charge to IAB Australia members.
by Vihan Mathur – Feb 4, 2026
IAB Australia launches free community access pass
Gai Le Roy: 'A strong industry is one that looks after its people.'
by Makayla Muscat – Jan 22, 2026
Video and social roar as Australia’s digital ad market hits $4.6b
The local market remained flat relative to the June 2025 quarter.
by Makayla Muscat – Nov 27, 2025
IAB refines plans to focus on publishers, measurement and privacy
The workstreams will run alongside existing initiatives.
by Makayla Muscat – Nov 20, 2025
SXSW Sydney: IMAA says indies are no longer asking to join the conversation - they're setting it
Sam Buchanan: 'We’re no longer that disruptive, annoying industry body that was constantly fighting to be heard.'
by Natasha Lee – Oct 17, 2025
Netflix, Pfizer Australia and Wesfarmers’ One Media join IAB Australia
Netflix, Pfizer Australia and Wesfarmers’ retail media arm One Media are among 16 new organisations to join IAB Australia, bolstering efforts to grow sustainable investment in digital advertising.
by Talon Editor – Oct 8, 2025
Australians embrace generative AI in shopping, but demand transparency
This research underscores the importance of combining technological capability with human understanding, which is exactly where the real competitive advantage will lie.'
by Alisha Buaya – Sep 10, 2025
Nearly 14 million Australians visited a home and property site in July
Property platforms saw a spike in traffic in July as interest rate cuts and cost-of-living relief prompted Australians to revisit real estate plans, Ipsos iris data shows.
by Mediaweek – Aug 22, 2025
The leading media trade publication in Australia.
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