IAB Australia
Showing 11 - 20 of 120 results
Ipsos iris: Cinema audiences surge online in May
Ipsos iris data shows 5.9 million Australians used movies and cinema websites or apps in May.
by Mediaweek – Jun 23, 2026
Entry-level jobs near extinction in digital advertising
Data from IAB Australia’s 2026 Talent Review shows entry-level roles have fallen to just one per cent of vacancies.
by Mediaweek – Jun 2, 2026
Advertisers keep spending: Digital market posts strongest March quarter on record
IAB Australia’s latest report shows internet ad spend reached $4.9 billion in the March quarter.
by Mediaweek – May 26, 2026
Cost-of-living crunch sends Australians bargain-hunting online
Ipsos iris data for April shows Australians searched for cheaper insurance, groceries, rewards programs and utilities.
by Mediaweek – May 22, 2026
IAB Australia launches AI prompting framework for adland
The framework includes five editions: General LLM Prompting, Buy Side, Sell Side, Creative and AdTech.
by Vihan Mathur – May 20, 2026
IAB report finds video ad spend grows despite economic anxiety
Video advertising reached $5.4 billion in 2025, as marketers demand stronger measurement and accountability.
by Mediaweek – May 6, 2026
QMS and WPP Media executives named co-chairs of IAB Australia DOOH Council
The pair will replace Brad Palmer and James Lambert.
by Natasha Lee – Apr 29, 2026
IAB report finds affiliate marketing lifts revenue for brands
Research points to rising investment, publisher revenue growth and mounting pressure to adapt to AI-driven discovery.
by Mediaweek – Apr 21, 2026
IAB puts measurement under the microscope as MeasureUp hits 10 years
This year's event comes as the industry focus sharpens on measurement, data and effectiveness.
by Mediaweek – Apr 8, 2026
Advertisers pile into digital audio, but measurement still holding the market back
According to the report, 69% of audio ad buyers plan to increase spend in original content podcast advertising.
by Natasha Lee – Mar 3, 2026
The leading media trade publication in Australia.
Get our top stories straight to your inbox daily by signing up to our Newsletter
By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services.